Ausgabe 2/2023
Inhalt (12 Artikel)
Open Access
Original Empirical Research
Exclusivity strategies for digital products across digital and physical markets
Rouven Seifert, Cord Otten, Michel Clement, Sönke Albers, Ole Kleinen
Original Empirical Research
The effect of disease anthropomorphism on compliance with health recommendations
Lili Wang, Maferima Touré-Tillery, Ann L. McGill
Open Access
Original Empirical Research
You want to sell this to me twice!? How perceptions of betrayal may undermine internal product upgrades
Janina Garbas, Sebastian Schubach, Martin Mende, Maura L. Scott, Jan H. Schumann
Original Empirical Research
Influence of pull marketing actions on marketing action effectiveness of multichannel firms: A meta-analysis
Peng Vincent Zhang, Seoyoung Kim, Anindita Chakravarty
Open Access
Original Empirical Research
Winning your customers’ minds and hearts: Disentangling the effects of lock-in and affective customer experience on retention
Lily (Xuehui) Gao, Evert de Haan, Iguácel Melero-Polo, F. Javier Sese
Original Empirical Research
The impact of voluntary sustainability reporting on firm value: Insights from signaling theory
Wesley Friske, Seth A. Hoelscher, Atanas Nik Nikolov
Open Access
Original Empirical Research
Software multihoming to distal markets: Evidence of cannibalization and complementarity in the video game console industry
Nico Wiegand, Yuri Peers, Alexander Bleier
Original Empirical Research
Narrative curation and stewardship in contested marketspaces
Matthew M. Mars, Hope Jensen Schau, Tyler E. Thorp
Original Empirical Research
To exploit or explore? The impact of crowdfunding project descriptions and backers’ power states on funding decisions
Yufei Zhang, Thomas E. DeCarlo, Andrew S. Manikas, Abhi Bhattacharya
Original Empirical Research
Income inequality and consumer preference for private labels versus national brands
Didem Kurt, Francesca Gino
Original Empirical Research
The opportunities and costs of highly involved organizational buyers
Colleen E. McClure, Justin M. Lawrence, Todd J. Arnold, Lisa K. Scheer
Correction
Correction to: Contained: Why it’s better to display some products without a package
Courtney Szocs, Sara Williamson, Adam Mills