Ausgabe 3/2001
Inhalt (8 Artikel)
Heterogeneity in sales districts: Beyond individual-level predictors of satisfaction and performance
R. Venkatesh, Goutam Challagalla, Ajay K. Kohli
Instituting the marketing concept in a multinational setting: The role of national culture
Cheryl Nakata, K. Sivakumar
Socializing children about television: An intergenerational study
Les Carlson, Russell N. Laczniak, Ann Walsh
Selling strategies: The effects of suggesting a decision structure to novice and expert buyers
Judy A. Wagner, Noreen M. Klein, Janet E. Keith
Research Note
The accuracy of brand and attribute judgments: The role of information relevancy, product experience, and attribute-relationship schemata
Kevin Mason, Thomas Jensen, Scot Burton, Dave Roach
Reviews of books
Peggy Cunningham, T. Bettina Cornwell, Saeed Samiee, G. Tomas M. Hult, D. Steven White, Catharine M. Curran, Michael R. Hyman
Marketing and the law
Ann Morales Olazábal, Anita Cava, René Sacasas, Royce de R. Barondes, Diamela del Castillo, Brian Tietje, Chris Carr