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Zeitschrift

Journal of the Academy of Marketing Science

Journal of the Academy of Marketing Science 3/2020

Ausgabe 3/2020

Special Issue: Generalizations in Marketing: Systematic Reviews and Meta-Analyses

Inhaltsverzeichnis ( 12 Artikel )

28.02.2020 | Editorial | Ausgabe 3/2020

Why systematic review papers and meta-analyses matter: an introduction to the special issue on generalizations in marketing

John Hulland, Mark B. Houston

16.05.2019 | Review Paper | Ausgabe 3/2020 Open Access

Consumer effects of front-of-package nutrition labeling: an interdisciplinary meta-analysis

Iina Ikonen, Francesca Sotgiu, Aylin Aydinli, Peeter W. J. Verlegh

09.07.2019 | Review Paper | Ausgabe 3/2020 Open Access

Impulse buying: a meta-analytic review

Gopalkrishnan R. Iyer, Markus Blut, Sarah Hong Xiao, Dhruv Grewal

22.08.2019 | REVIEW PAPER | Ausgabe 3/2020

Components of visual perception in marketing contexts: a conceptual framework and review

Kevin L. Sample, Henrik Hagtvedt, S. Adam Brasel

12.12.2019 | REVIEW PAPER | Ausgabe 3/2020

Conceptualizing the electronic word-of-mouth process: What we know and need to know about eWOM creation, exposure, and evaluation

Ana Babić Rosario, Kristine de Valck, Francesca Sotgiu

28.10.2019 | Review Paper | Ausgabe 3/2020

Behavioral biases in marketing

Katharina Dowling, Daniel Guhl, Daniel Klapper, Martin Spann, Lucas Stich, Narine Yegoryan

09.12.2019 | REVIEW PAPER | Ausgabe 3/2020 Open Access

Beyond valence: a meta-analysis of discrete emotions in firm-customer encounters

Anne-Madeleine Kranzbühler, Alfred Zerres, Mirella H. P. Kleijnen, Peeter W. J. Verlegh

07.06.2019 | Review Paper | Ausgabe 3/2020 Open Access

Accurately measuring willingness to pay for consumer goods: a meta-analysis of the hypothetical bias

Jonas Schmidt, Tammo H. A. Bijmolt

06.08.2019 | Review Paper | Ausgabe 3/2020

A systematic review of brand transgression, service failure recovery and product-harm crisis: integration and guiding insights

Mansur Khamitov, Yany Grégoire, Anshu Suri

31.05.2019 | Review Paper | Ausgabe 3/2020

Customer satisfaction and firm performance: insights from over a quarter century of empirical research

Ashley S. Otto, David M. Szymanski, Rajan Varadarajan

29.10.2019 | REVIEW PAPER | Ausgabe 3/2020

Understanding and managing customer relational benefits in services: a meta-analysis

Dwayne D. Gremler, Yves Van Vaerenbergh, Elisabeth C. Brüggen, Kevin P. Gwinner

03.04.2019 | Review Paper | Ausgabe 3/2020

Cross-price elasticities and their determinants: a meta-analysis and new empirical generalizations

Johannes Auer, Dominik Papies

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