Journal of the Academy of Marketing Science 3/2022

23.01.2022 | Editorial

A brand (new) experience: art, aesthetics, and sensory effects

Henrik Hagtvedt

Open Access 04.02.2022 | Original Empirical Research

Consumer resource integration and service innovation in social commerce: the role of social media influencers

Yao Wu, Satish Nambisan, Jinghua Xiao, Kang Xie

PDF-Version jetzt herunterladen Zum Volltext

05.01.2022 | Original Empirical Research

Marketing experience of CEOs and corporate social performance

Saeed Janani, Ranjit M. Christopher, Atanas Nik Nikolov, Michael A. Wiles

29.01.2022 | Original Empirical Research

Did clickbait crack the code on virality?

Prithwiraj Mukherjee, Souvik Dutta, Arnaud De Bruyn

09.02.2022 | Original Empirical Research

Can advertising benefit women’s development? Preliminary insights from a multi-method investigation

Gautham Vadakkepatt, Andrew Bryant, Ronald Paul Hill, Joshua Nunziato

Open Access 14.02.2022 | Original Empirical Research

The boomerang effect of zero pricing: when and why a zero price is less effective than a low price for enhancing consumer demand

Xiaomeng Fan, Fengyan Cindy Cai, Galen V. Bodenhausen

PDF-Version jetzt herunterladen Zum Volltext

21.01.2022 | Original Empirical Research

Shareholder wealth implications of software firms’ transition to cloud computing: a marketing perspective

Mehdi Nezami, Kapil R. Tuli, Shantanu Dutta

12.11.2021 | Original Empirical Research

Managing differential effects of salespersons’ regulatory foci–a dual process model of dominant and supplemental pathways

Fred Miao, Yi Zheng, Zhimei Zang, Douglas B. Grisaffe, Kenneth Evans

04.02.2022 | Original Empirical Research

A self-determination theory-based meta-analysis on the differential effects of intrinsic and extrinsic motivation on salesperson performance

Valerie Good, Douglas E. Hughes, Ahmet H. Kirca, Sean McGrath

15.01.2022 | Original Empirical Research

Choreographing salesperson face-to-face visits with a buyer organization: a social network perspective

Sebastian Forkmann, Ryan Mullins, Stephan C. Henneberg, Thomas L. Baker

Springer Professional

Journal of the Academy of Marketing Science

Ausgabe 3/2022

Inhaltsverzeichnis (10 Artikel)

A brand (new) experience: art, aesthetics, and sensory effects

Consumer resource integration and service innovation in social commerce: the role of social media influencers

Marketing experience of CEOs and corporate social performance

Did clickbait crack the code on virality?

Can advertising benefit women’s development? Preliminary insights from a multi-method investigation

The boomerang effect of zero pricing: when and why a zero price is less effective than a low price for enhancing consumer demand

Shareholder wealth implications of software firms’ transition to cloud computing: a marketing perspective

Managing differential effects of salespersons’ regulatory foci–a dual process model of dominant and supplemental pathways

A self-determination theory-based meta-analysis on the differential effects of intrinsic and extrinsic motivation on salesperson performance

Choreographing salesperson face-to-face visits with a buyer organization: a social network perspective

Aktuelle Ausgaben

Ausgabe 1/2023

Ausgabe 6/2022

Ausgabe 5/2022

Ausgabe 4/2022

Ausgabe 3/2022

Ausgabe 2/2022

Ausgabe 1/2022

Ausgabe 6/2021

Ausgabe 5/2021

Ausgabe 4/2021