Ausgabe 3/2022
Inhalt (10 Artikel)
Open Access
Original Empirical Research
Consumer resource integration and service innovation in social commerce: the role of social media influencers
Yao Wu, Satish Nambisan, Jinghua Xiao, Kang Xie
Original Empirical Research
Marketing experience of CEOs and corporate social performance
Saeed Janani, Ranjit M. Christopher, Atanas Nik Nikolov, Michael A. Wiles
Original Empirical Research
Did clickbait crack the code on virality?
Prithwiraj Mukherjee, Souvik Dutta, Arnaud De Bruyn
Original Empirical Research
Can advertising benefit women’s development? Preliminary insights from a multi-method investigation
Gautham Vadakkepatt, Andrew Bryant, Ronald Paul Hill, Joshua Nunziato
Open Access
Original Empirical Research
The boomerang effect of zero pricing: when and why a zero price is less effective than a low price for enhancing consumer demand
Xiaomeng Fan, Fengyan Cindy Cai, Galen V. Bodenhausen
Original Empirical Research
Shareholder wealth implications of software firms’ transition to cloud computing: a marketing perspective
Mehdi Nezami, Kapil R. Tuli, Shantanu Dutta
Original Empirical Research
Managing differential effects of salespersons’ regulatory foci–a dual process model of dominant and supplemental pathways
Fred Miao, Yi Zheng, Zhimei Zang, Douglas B. Grisaffe, Kenneth Evans
Original Empirical Research
A self-determination theory-based meta-analysis on the differential effects of intrinsic and extrinsic motivation on salesperson performance
Valerie Good, Douglas E. Hughes, Ahmet H. Kirca, Sean McGrath
Original Empirical Research
Choreographing salesperson face-to-face visits with a buyer organization: a social network perspective
Sebastian Forkmann, Ryan Mullins, Stephan C. Henneberg, Thomas L. Baker