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Journal of the Academy of Marketing Science 3/2022
Journal of the Academy of Marketing Science

Ausgabe 3/2022


Inhaltsverzeichnis (10 Artikel)

23.01.2022 | Editorial

A brand (new) experience: art, aesthetics, and sensory effects
Henrik Hagtvedt

Open Access 04.02.2022 | Original Empirical Research

Consumer resource integration and service innovation in social commerce: the role of social media influencers
Yao Wu, Satish Nambisan, Jinghua Xiao, Kang Xie

05.01.2022 | Original Empirical Research

Marketing experience of CEOs and corporate social performance
Saeed Janani, Ranjit M. Christopher, Atanas Nik Nikolov, Michael A. Wiles

29.01.2022 | Original Empirical Research

Did clickbait crack the code on virality?
Prithwiraj Mukherjee, Souvik Dutta, Arnaud De Bruyn

09.02.2022 | Original Empirical Research

Can advertising benefit women’s development? Preliminary insights from a multi-method investigation
Gautham Vadakkepatt, Andrew Bryant, Ronald Paul Hill, Joshua Nunziato

Open Access 14.02.2022 | Original Empirical Research

The boomerang effect of zero pricing: when and why a zero price is less effective than a low price for enhancing consumer demand
Xiaomeng Fan, Fengyan Cindy Cai, Galen V. Bodenhausen

21.01.2022 | Original Empirical Research

Shareholder wealth implications of software firms’ transition to cloud computing: a marketing perspective
Mehdi Nezami, Kapil R. Tuli, Shantanu Dutta

12.11.2021 | Original Empirical Research

Managing differential effects of salespersons’ regulatory foci–a dual process model of dominant and supplemental pathways
Fred Miao, Yi Zheng, Zhimei Zang, Douglas B. Grisaffe, Kenneth Evans

04.02.2022 | Original Empirical Research

A self-determination theory-based meta-analysis on the differential effects of intrinsic and extrinsic motivation on salesperson performance
Valerie Good, Douglas E. Hughes, Ahmet H. Kirca, Sean McGrath

15.01.2022 | Original Empirical Research

Choreographing salesperson face-to-face visits with a buyer organization: a social network perspective
Sebastian Forkmann, Ryan Mullins, Stephan C. Henneberg, Thomas L. Baker

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