Ausgabe 3/2023
Inhalt (12 Artikel)
From tablet to table: How augmented reality influences food desirability
- Open Access
- Original Empirical Research
William Fritz, Rhonda Hadi, Andrew Stephen
Examining post-purchase consumer responses to product automation
- Original Empirical Research
Leah Warfield Smith, Randall Lee Rose, Alex R. Zablah, Heath McCullough, Mohammad “Mike” Saljoughian
The effect of positive anticipatory utility on product pre‑order evaluations and choices
- Original Empirical Research
Amaradri Mukherjee, Ronn J. Smith, Scot Burton
Non-face emojis in digital marketing: Effects, contingencies, and strategic recommendations
- Original Empirical Research
Davide Christian Orazi, Bhoomija Ranjan, Yimin Cheng
How has the effect of brand personality on customer-based brand equity changed over time? Longitudinal evidence from a panel data set spanning 18 years
- Original Empirical Research
Jonathan Luffarelli, Sebastiano A. Delre, Polina Landgraf
A taxonomy of marketing organizations
- Original Empirical Research
Leigh McAlister, Frank Germann, Natalie Chisam, Pete Hayes, Adriana Lynch, Bill Stewart
Hideous but worth it: Distinctive ugliness as a signal of luxury
- Original Empirical Research
Ludovica Cesareo, Claudia Townsend, Eugene Pavlov
The design of B2B customer references: A signaling theory perspective
- Original Empirical Research
D. Eric Boyd, F. Javier Sese, Sebastian Tillmanns
What’s not to like? Negations in brand messages increase consumer engagement
- Original Empirical Research
Todd Pezzuti, James M. Leonhardt
Projecting lower competence to boost apology effectiveness: Underlying mechanism and boundary conditions
- Original Empirical Research
Paolo Antonetti, Ilaria Baghi
The brand that wasn’t there: The impact of brand displacement on viewer engagement and brand attitude
- Original Empirical Research
Kirk Kristofferson, Lea Dunn
Correction to: A multi-system organizing framework for inter-firm control: a comprehensive perspective on control
- Correction
David I. Gilliland
