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Zeitschrift

Journal of the Academy of Marketing Science 4/2000
Journal of the Academy of Marketing Science

Ausgabe 4/2000

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Inhaltsverzeichnis (6 Artikel)

01.09.2000

Fundamental changes in marketing organization: The movement toward a customer-focused organizational structure
Christian Homburg, John P. Workman, Ove Jensen

01.09.2000

Reducing marketing’s conflict with other functions: The differential effects of integrating mechanisms
Elliot Maltz, Ajay K. Kohli

01.09.2000

Firm-level export performance assessment: Review, evaluation, and development
Constantine S. Katsikeas, Leonidas C. Leonidou, Neil A. Morgan

01.09.2000

How first impressions of a customer impact effectiveness in an initial sales encounter
Kenneth R. Evans, Robert E. Kleine, Timothy D. Landry, Lawrence A. Crosby

01.09.2000 | Research Note

A refinement and validation of the MARKOR scale
Ken Matsuno, John T. Mentzer, Joseph O. Rentz

01.09.2000

Reviews of books
Victoria L. Crittenden, Ronald E. Goldsmith, Anne L. Balazs, Troy A. Festervand, Cathy Waters, Penny M. Simpson

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