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Zeitschrift

Journal of the Academy of Marketing Science

Journal of the Academy of Marketing Science 4/2005

Ausgabe 4/2005

Inhaltsverzeichnis ( 19 Artikel )

01.09.2005 | Ausgabe 4/2005

Retrospective and prospective views on the marketing/finance interface

Michael R. Hyman, Ike Mathur

01.09.2005 | Ausgabe 4/2005

The relationship between major-league sports’ official sponsorship announcements and the stock prices of sponsoring firms

T. Bettina Cornwell, Stephen W. Pruitt, John M. Clark

01.09.2005 | Ausgabe 4/2005

The impact of high-quality firm achievements on shareholder value: Focus on Malcolm Baldrige and J. D. Power and associates awards

Siva K. Balasubramanian, Ike Mathur, Ramendra Thakur

01.09.2005 | Ausgabe 4/2005

The relationship between shareholder wealth effects, diversity, and publicity as a marketing strategy

Vivek K. Pandey, Kevin J. Shanahan, Scott W. Hansen

01.09.2005 | Ausgabe 4/2005

Capital market impact of product marketing strategy: Evidence from the relationship between advertising expenses and cost of capital

Manohar Singh, Sheri Faircloth, Ali Nejadmalayeri

01.09.2005 | Ausgabe 4/2005

Market valuation models of the effect of advertising and promotional spending: A review and meta-analysis

Margy P. Conchar, Melvin R. Crask, George M. Zinkhan

01.09.2005 | Ausgabe 4/2005

Environmental marketing strategy and firm performance: Effects on new product performance and market share

William E. Baker, James M. Sinkula

01.09.2005 | Ausgabe 4/2005

How does financial performance affect marketing? Studying the marketing-finance relationship from a dynamic perspective

Mitchell J. Lovett, Jason B. MacDonald

01.09.2005 | Ausgabe 4/2005

Blowing bubbles: Heuristics and biases in the run-up of stock prices

Joseph Johnson, Gerard J. Tellis

01.09.2005 | Ausgabe 4/2005

Using a customer-Level marketing strategy to enhance firm performance: A review of theoretical and empirical evidence

V. Kumar, J. Andrew Petersen

01.09.2005 | Articles | Ausgabe 4/2005

Export marketing, interfunctional interactions, and performance consequences

John W. Cadogan, Sanna Sundqvist, Risto T. Salminen, Kaisu Puumalainen

01.09.2005 | Articles | Ausgabe 4/2005

An attitude-behavior model of salespeople’s customer orientation

Ruth Maria Stock, Wayne D. Hoyer

01.09.2005 | Articles | Ausgabe 4/2005

Control systems’ effect on attributional processes and sales outcomes: A cybernetic information-processing perspective

Eric Fang, Kenneth R. Evans, Timothy D. Landry

01.09.2005 | Ausgabe 4/2005

Situation variation in consumers’ media channel consideration

Sonja Wendel, Benedict G. C. Dellaert

01.09.2005 | Articles | Ausgabe 4/2005

Interactivity in the electronic marketplace: An exposition of the concept and implications for research

Manjit S. Yadav, Rajan Varadarajan

01.09.2005 | Articles | Ausgabe 4/2005

The evolution of consumer knowledge and sources of information: Hungary in transition

Robin A. Coulter, Linda L. Price, Lawrence Feick, Camelia Micu

01.09.2005 | Articles | Ausgabe 4/2005

Categorizing cognitive responses: An empirical investigation of the cognitive intent congruency between independent raters and original subject raters

Karin Braunsberger, R. Brian Buckler, David J. Ortinau

01.09.2005 | Ausgabe 4/2005

Marketing and the Law

Ann Morales Olazábal, Anita Cava, Rene Sacasas, Rita Marie Cain, Craig Barkacs, Don Mayer

01.09.2005 | Ausgabe 4/2005

Special issue reviewers

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