Ausgabe 4/2008
Inhalt (9 Artikel)
Original Empirical Research
Consumer brand relationships: an investigation of two alternative models
Einar Breivik, Helge Thorbjørnsen
Original Empirical Research
Commitment to a friend, a service provider, or a service company—are they distinctions worth making?
Tim Jones, Shirley F. Taylor, Harvir S. Bansal
Original Empirical Research
The market value impact of indirect ties within technology alliances
D. Eric Boyd, Robert E. Spekman
Original Empirical Research
Integrating service and design: the influences of organizational and communication factors on relative product and service characteristics
Michael Antioco, Rudy K. Moenaert, Richard A. Feinberg, Martin G. M. Wetzels
Original Empirical Research
The effect of incidental affect on preference for the status quo
HsiuJu Rebecca Yen, Shih-Chieh Chuang
Original Empirical Research
Including the effects of prior and recent contact effort in a customer scoring model for database marketing
Subom Rhee, Shelby McIntyre
Original Empirical Research
Individual differences in perceptions of service failure and recovery: the role of race and discriminatory bias
Thomas L. Baker, Tracy Meyer, James D. Johnson
Original Empirical Research
Better him than me: social comparison theory and service recovery
Carolyn Bonifield, Catherine A. Cole
Original Empirical Research
Word-of-mouth communications in marketing: a meta-analytic review of the antecedents and moderators
Celso Augusto de Matos, Carlos Alberto Vargas Rossi