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Zeitschrift

Journal of the Academy of Marketing Science

Journal of the Academy of Marketing Science 4/2009

Ausgabe 4/2009

Inhaltsverzeichnis ( 9 Artikel )

01.12.2009 | Editorial | Ausgabe 4/2009 Open Access

The role of method: some parting thoughts from a departing editor

David W. Stewart

01.12.2009 | Original Empirical Research | Ausgabe 4/2009

Driving forces of coordination costs in distributor–supplier relationships: toward a middle-range theory

Stephen K. Kim, Rodney L. Stump, Changho Oh

01.12.2009 | Original Empirical Research | Ausgabe 4/2009

What makes strategy making across the sales-marketing interface more successful?

Avinash Malshe, Ravipreet S. Sohi

01.12.2009 | Original Empirical Research | Ausgabe 4/2009

Customer-directed selling behaviors and performance: a comparison of existing perspectives

Christopher R. Plouffe, John Hulland, Trent Wachner

01.12.2009 | Original Empirical Research | Ausgabe 4/2009

Creating commitment and loyalty behavior among retailers: what are the roles of service quality and satisfaction?

Beth Davis-Sramek, Cornelia Droge, John T. Mentzer, Matthew B. Myers

01.12.2009 | Original Empirical Research | Ausgabe 4/2009

Gratitude works: its impact and the mediating role of affective commitment in driving positive outcomes

Randle D. Raggio, Judith Anne Garretson Folse

01.12.2009 | Original Empirical Research | Ausgabe 4/2009 Open Access

Antecedents and consequences of environmental stewardship in boundary-spanning B2B teams

Ko de Ruyter, Ad de Jong, Martin Wetzels

01.12.2009 | Original Empirical Research | Ausgabe 4/2009 Open Access

Susceptibility to and impact of interpersonal influence in an investment context

A. O. I. Hoffmann, T. L. J. Broekhuizen

01.12.2009 | Original Empirical Research | Ausgabe 4/2009

Sponsorship effect metric: assessing the financial value of sponsoring by comparisons to television advertising

Erik L. Olson, Hans Mathias Thjømøe

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