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Zeitschrift

Journal of the Academy of Marketing Science

Journal of the Academy of Marketing Science 4/2020

Ausgabe 4/2020

Inhaltsverzeichnis ( 10 Artikel )

18.05.2019 | Review Paper | Ausgabe 4/2020

Sponsorship-linked marketing: research surpluses and shortages

T. Bettina Cornwell, Youngbum Kwon

13.01.2020 | Review Paper | Ausgabe 4/2020 Open Access

Customer experience: fundamental premises and implications for research

Larissa Becker, Elina Jaakkola

05.08.2019 | Review Paper | Ausgabe 4/2020 Open Access

Technology readiness: a meta-analysis of conceptualizations of the construct and its impact on technology usage

Markus Blut, Cheng Wang

11.01.2020 | Original Empirical Research | Ausgabe 4/2020

Chief marketing officer presence and firm performance: assessing conditions under which the presence of other C-level functional executives matters

Pravin Nath, Neeraj Bharadwaj

24.01.2020 | Original Empirical Research | Ausgabe 4/2020

How and when weather boosts consumer product valuation

Tobias Schlager, Emanuel de Bellis, JoAndrea Hoegg

13.09.2019 | Original Empirical Research | Ausgabe 4/2020

Communicating brand biographies effectively: the role of communication source

Ali Tezer, H. Onur Bodur, Bianca Grohmann

16.01.2020 | Original Empirical Research | Ausgabe 4/2020

Salesperson social media use in business-to-business relationships: An empirical test of an integrative framework linking antecedents and consequences

Fabian Bill, Sven Feurer, Martin Klarmann

14.09.2019 | Original Empirical Research | Ausgabe 4/2020

Competitive advertising strategies for programmatic television

Ivan A. Guitart, Guillaume Hervet, Sarah Gelper

08.11.2019 | Original Empirical Research | Ausgabe 4/2020

The impact of value-related crises on price and product-performance elasticities

Raoul V. Kübler, Michael Langmaack, Sönke Albers, Wayne D. Hoyer

29.10.2019 | Original Empirical Research | Ausgabe 4/2020

Just print it! The effects of self-printing a product on consumers’ product evaluations and perceived ownership

Annika Wiecek, Daniel Wentzel, Aras Erkin

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