Zeitschrift

Journal of the Academy of Marketing Science

Ausgabe 4/2021

Special Issue: Innovating in the Digital Economy: Leveraging Technology to Create Value for Consumers and Firms

Inhaltsverzeichnis (10 Artikel)

03.06.2021 | Editorial

Innovation in the digital economy: a broader view of its scope, antecedents, and consequences

Alina Sorescu, Martin Schreier

Open Access 06.01.2021 | Review Paper

Understanding anthropomorphism in service provision: a meta-analysis of physical robots, chatbots, and other AI

Markus Blut, Cheng Wang, Nancy V. Wünderlich, Christian Brock

PDF-Version jetzt herunterladen Zum Volltext

Open Access 16.11.2020 | Original Empirical Research

Conversational robo advisors as surrogates of trust: onboarding experience, firm perception, and consumer financial decision making

Christian Hildebrand, Anouk Bergner

PDF-Version jetzt herunterladen Zum Volltext

Open Access 21.06.2021 | Original Empirical Research

Behaviorally targeted location-based mobile marketing

Stefan F. Bernritter, Paul E. Ketelaar, Francesca Sotgiu

PDF-Version jetzt herunterladen Zum Volltext

Open Access 11.03.2021 | Original Empirical Research

Online reviews generated through product testing: can more favorable reviews be enticed with free products?

Ina Garnefeld, Tabea Krah, Eva Böhm, Dwayne D. Gremler

PDF-Version jetzt herunterladen Zum Volltext

Open Access 11.08.2020 | Original Empirical Research

Digital customization of consumer investments in multiple funds: virtual integration improves risk–return decisions

Sesil Lim, Bas Donkers, Patrick van Dijl, Benedict G. C. Dellaert

PDF-Version jetzt herunterladen Zum Volltext

Open Access 03.03.2021 | Original Empirical Research

Online program engagement and audience size during television ads

Beth L. Fossen, Alexander Bleier

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17.05.2021 | Original Empirical Research

Digital business capability: its impact on firm and customer performance

Dominik M. Wielgos, Christian Homburg, Christina Kuehnl

Open Access 05.08.2020 | Original Empirical Research

How and when do big data investments pay off? The role of marketing affordances and service innovation

Luigi M. De Luca, Dennis Herhausen, Gabriele Troilo, Andrea Rossi

PDF-Version jetzt herunterladen Zum Volltext

30.03.2021 | Original Empirical Research

Retail service innovations and their impact on retailer shareholder value: evidence from an event study

Lien Lamey, Els Breugelmans, Maya Vuegen, Anne ter Braak

Springer Professional

Journal of the Academy of Marketing Science

Ausgabe 4/2021

Special Issue: Innovating in the Digital Economy: Leveraging Technology to Create Value for Consumers and Firms

Inhaltsverzeichnis (10 Artikel)

Innovation in the digital economy: a broader view of its scope, antecedents, and consequences

Understanding anthropomorphism in service provision: a meta-analysis of physical robots, chatbots, and other AI

Conversational robo advisors as surrogates of trust: onboarding experience, firm perception, and consumer financial decision making

Behaviorally targeted location-based mobile marketing

Online reviews generated through product testing: can more favorable reviews be enticed with free products?

Digital customization of consumer investments in multiple funds: virtual integration improves risk–return decisions

Online program engagement and audience size during television ads

Digital business capability: its impact on firm and customer performance

How and when do big data investments pay off? The role of marketing affordances and service innovation

Retail service innovations and their impact on retailer shareholder value: evidence from an event study

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