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Zeitschrift

Journal of the Academy of Marketing Science 4/2022
Journal of the Academy of Marketing Science

Ausgabe 4/2022

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Inhaltsverzeichnis (12 Artikel)

30.04.2022 | Review Paper

Brand actions and financial consequences: a review of key findings and directions for future research
Vanitha Swaminathan, Sayan Gupta, Kevin Lane Keller, Donald Lehmann

26.05.2022 | Correction

Correction to: Brand actions and financial consequences: a review of key findings and directions for future research
Vanitha Swaminathan, Sayan Gupta, Kevin Lane Keller, Donald Lehmann

Open Access 20.04.2022 | Original Empirical Research

The value relevance of digital marketing capabilities to firm performance
Christian Homburg, Dominik M. Wielgos

Open Access 05.03.2022 | Original Empirical Research

Customer-oriented salespeople’s value creation and claiming in price negotiations
Roland Kassemeier, Sascha Alavi, Johannes Habel, Christian Schmitz

Open Access 22.03.2022 | Original Empirical Research

Collect them all! Increasing product category cross-selling using the incompleteness effect
Christoph Bauer, Katie Spangenberg, Eric R. Spangenberg, Andreas Herrmann

Open Access 20.04.2022 | Correction

Correction to: Collect them all! Increasing product category cross-selling using the incompleteness effect
Christoph Bauer, Katie Spangenberg, Eric R. Spangenberg, Andreas Herrmann

Open Access 07.04.2022 | Original Empirical Research

Augmented reality-delivered product information at the point of sale: when information controllability backfires
Stefan Hoffmann, Tom Joerß, Robert Mai, Payam Akbar

Open Access 13.04.2022 | Original Empirical Research

CEO narcissism, brand acquisition and disposal, and stock returns
Zixia Cao, Kehan Xu

18.01.2022 | Original Empirical Research

Digital selling: organizational and managerial influences for frontline readiness and effectiveness
Ryan Mullins, Raj Agnihotri

29.01.2022 | Original Empirical Research

How does power distance belief impact consumers’ responses to demotion in hierarchical loyalty programs? The dual processes of monetary and psychological losses
Huachao Gao, Yinlong Zhang

14.03.2022 | Original Empirical Research

How does ambivalence affect young consumers’ response to risky products?
Anne Hamby, Cristel Russell

17.01.2022 | Original Empirical Research

Critics’ conformity to consumers in movie evaluation
Jun Pang, Angela Xia Liu, Peter N. Golder

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