Journal of the Academy of Marketing Science 4/2022

30.04.2022 | Review Paper

Brand actions and financial consequences: a review of key findings and directions for future research

Vanitha Swaminathan, Sayan Gupta, Kevin Lane Keller, Donald Lehmann

26.05.2022 | Correction

Correction to: Brand actions and financial consequences: a review of key findings and directions for future research

Vanitha Swaminathan, Sayan Gupta, Kevin Lane Keller, Donald Lehmann

Open Access 20.04.2022 | Original Empirical Research

The value relevance of digital marketing capabilities to firm performance

Christian Homburg, Dominik M. Wielgos

PDF-Version jetzt herunterladen Zum Volltext

Open Access 05.03.2022 | Original Empirical Research

Customer-oriented salespeople’s value creation and claiming in price negotiations

Roland Kassemeier, Sascha Alavi, Johannes Habel, Christian Schmitz

PDF-Version jetzt herunterladen Zum Volltext

Open Access 22.03.2022 | Original Empirical Research

Collect them all! Increasing product category cross-selling using the incompleteness effect

Christoph Bauer, Katie Spangenberg, Eric R. Spangenberg, Andreas Herrmann

PDF-Version jetzt herunterladen Zum Volltext

Open Access 20.04.2022 | Correction

Correction to: Collect them all! Increasing product category cross-selling using the incompleteness effect

Christoph Bauer, Katie Spangenberg, Eric R. Spangenberg, Andreas Herrmann

PDF-Version jetzt herunterladen Zum Volltext

Open Access 07.04.2022 | Original Empirical Research

Augmented reality-delivered product information at the point of sale: when information controllability backfires

Stefan Hoffmann, Tom Joerß, Robert Mai, Payam Akbar

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Open Access 13.04.2022 | Original Empirical Research

CEO narcissism, brand acquisition and disposal, and stock returns

Zixia Cao, Kehan Xu

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18.01.2022 | Original Empirical Research

Digital selling: organizational and managerial influences for frontline readiness and effectiveness

Ryan Mullins, Raj Agnihotri

29.01.2022 | Original Empirical Research

How does power distance belief impact consumers’ responses to demotion in hierarchical loyalty programs? The dual processes of monetary and psychological losses

Huachao Gao, Yinlong Zhang

14.03.2022 | Original Empirical Research

How does ambivalence affect young consumers’ response to risky products?

Anne Hamby, Cristel Russell

17.01.2022 | Original Empirical Research

Critics’ conformity to consumers in movie evaluation

Jun Pang, Angela Xia Liu, Peter N. Golder

Springer Professional

Journal of the Academy of Marketing Science

Ausgabe 4/2022

Inhaltsverzeichnis (12 Artikel)

Brand actions and financial consequences: a review of key findings and directions for future research

Correction to: Brand actions and financial consequences: a review of key findings and directions for future research

The value relevance of digital marketing capabilities to firm performance

Customer-oriented salespeople’s value creation and claiming in price negotiations

Collect them all! Increasing product category cross-selling using the incompleteness effect

Correction to: Collect them all! Increasing product category cross-selling using the incompleteness effect

Augmented reality-delivered product information at the point of sale: when information controllability backfires

CEO narcissism, brand acquisition and disposal, and stock returns

Digital selling: organizational and managerial influences for frontline readiness and effectiveness

How does power distance belief impact consumers’ responses to demotion in hierarchical loyalty programs? The dual processes of monetary and psychological losses

How does ambivalence affect young consumers’ response to risky products?

Critics’ conformity to consumers in movie evaluation

Aktuelle Ausgaben

Ausgabe 1/2023

Ausgabe 6/2022

Ausgabe 5/2022

Ausgabe 4/2022

Ausgabe 3/2022

Ausgabe 2/2022

Ausgabe 1/2022

Ausgabe 6/2021

Ausgabe 5/2021

Ausgabe 4/2021