Ausgabe 5/2010
Inhalt (8 Artikel)
Original Empirical Research
A customer perspective on product eliminations: how the removal of products affects customers and business relationships
Christian Homburg, Andreas Fürst, Jana-Kristin Prigge
Original Empirical Research
The coordination strategies of high-performing salespeople: internal working relationships that drive success
Michelle D. Steward, Beth A. Walker, Michael D. Hutt, Ajith Kumar
Original Empirical Research
Anger, frustration, and helplessness after service failure: coping strategies and effective informational support
Katja Gelbrich
Original Empirical Research
Pride in contemporary sport consumption: a marketing perspective
Alain Decrop, Christian Derbaix
Original Empirical Research
Service firms and customer loyalty programs: a regulatory fit perspective of reward preferences in a health club setting
Ahmad Daryanto, Ko de Ruyter, Martin Wetzels, Paul G. Patterson
Original Empirical Research
Exploring consumer conflict management in service encounters
Michael B. Beverland, Steven M. Kates, Adam Lindgreen, Emily Chung
Original Empirical Research
The influence of C2C communications in online brand communities on customer purchase behavior
Mavis T. Adjei, Stephanie M. Noble, Charles H. Noble
Original Empirical Research
Opportunistic customer claiming during service recovery
Jochen Wirtz, Janet R. McColl-Kennedy