Ausgabe 5/2011
Inhalt (8 Artikel)
Original Empirical Research
Sales margin and margin capitalization rates: linking marketing activities to shareholder value
Steve C. Lim, Robert F. Lusch
Original Empirical Research
When salespeople develop negative headquarters stereotypes: performance effects and managerial remedies
Christian Homburg, Jan Wieseke, Bryan A. Lukas, Sven Mikolon
Original Empirical Research
Implementation of market orientation in the subsidiaries of global companies: the role of institutional factors
Ahmet H. Kirca, William O. Bearden, Kendall Roth
Original Empirical Research
Integrating marketing and information services functions: a complementarity and competence perspective
Cheryl Nakata, Zhen Zhu, Elif Izberk-Bilgin
Open Access
Original Empirical Research
Assessing multifunctional innovation adoption via an integrative model
Maria Sääksjärvi, Saeed Samiee
Original Empirical Research
Improving customer-focused marketing capabilities and firm financial performance via marketing exploration and exploitation
Douglas W. Vorhies, Linda M. Orr, Victoria D. Bush
Open Access
Original Empirical Research
Global innovation generation and financial performance in business-to-business relationships: the case of cross-border alliances in the pharmaceutical industry
K. Sivakumar, Subroto Roy, JianJun Zhu, Sangphet Hanvanich
Original Empirical Research
Music for free? How free ad-funded downloads affect consumer choice
Dominik Papies, Felix Eggers, Nils Wlömert