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Journal of the Academy of Marketing Science 5/2021
Journal of the Academy of Marketing Science

Ausgabe 5/2021


Inhaltsverzeichnis (10 Artikel)

12.05.2021 | Review Paper

Pandemics and marketing: insights, impacts, and research opportunities
Gopal Das, Shailendra Pratap Jain, Durairaj Maheswaran, Rebecca J. Slotegraaf, Raji Srinivasan

03.03.2021 | Commentary

On salesperson judgment and decision making
Son K. Lam, Michel van der Borgh

Open Access 22.05.2021 | Original Empirical Research

How does consumer engagement evolve when brands post across multiple social media?
Vasu Unnava, Ashwin Aravindakshan

30.03.2021 | Original Empirical Research

How does the adoption of digital payment technologies influence unorganized retailers’ performance? An investigation in an emerging market
Anirban Adhikary, Krishna Sundar Diatha, Sourav Bikash Borah, Amalesh Sharma

Open Access 22.05.2021 | Original Empirical Research

When imperfect is preferred: the differential effect of aesthetic imperfections on choice of processed and unprocessed foods
Jacob Suher, Courtney Szocs, Koert van Ittersum

05.04.2021 | Original Empirical Research

Exploring embeddedness, centrality, and social influence on backer behavior: the role of backer networks in crowdfunding
Yuho Chung, Yiwei Li, Jianmin Jia

16.01.2021 | Original Empirical Research

Knowledge structure in product- and brand origin–related research
Saeed Samiee, Brian R. Chabowski

29.01.2021 | Original Empirical Research

Does your skin color matter in buyer–seller negotiations? The implications of being a Black salesperson
David Gligor, Christopher Newman, Saim Kashmiri

05.04.2021 | Original Empirical Research

Seller marketing capability, brand reputation, and consumer journeys on e-commerce platforms
Jifeng Mu, Jonathan Z. Zhang

29.01.2021 | Original Empirical Research

Synergistic and cannibalization effects in a partnership loyalty program
Matilda Dorotic, Dennis Fok, Peter C. Verhoef, Tammo H. A. Bijmolt

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