Journal of the Academy of Marketing Science 5/2021

12.05.2021 | Review Paper

Pandemics and marketing: insights, impacts, and research opportunities

Gopal Das, Shailendra Pratap Jain, Durairaj Maheswaran, Rebecca J. Slotegraaf, Raji Srinivasan

03.03.2021 | Commentary

On salesperson judgment and decision making

Son K. Lam, Michel van der Borgh

Open Access 22.05.2021 | Original Empirical Research

How does consumer engagement evolve when brands post across multiple social media?

Vasu Unnava, Ashwin Aravindakshan

PDF-Version jetzt herunterladen Zum Volltext

30.03.2021 | Original Empirical Research

How does the adoption of digital payment technologies influence unorganized retailers’ performance? An investigation in an emerging market

Anirban Adhikary, Krishna Sundar Diatha, Sourav Bikash Borah, Amalesh Sharma

Open Access 22.05.2021 | Original Empirical Research

When imperfect is preferred: the differential effect of aesthetic imperfections on choice of processed and unprocessed foods

Jacob Suher, Courtney Szocs, Koert van Ittersum

PDF-Version jetzt herunterladen Zum Volltext

05.04.2021 | Original Empirical Research

Exploring embeddedness, centrality, and social influence on backer behavior: the role of backer networks in crowdfunding

Yuho Chung, Yiwei Li, Jianmin Jia

16.01.2021 | Original Empirical Research

Knowledge structure in product- and brand origin–related research

Saeed Samiee, Brian R. Chabowski

29.01.2021 | Original Empirical Research

Does your skin color matter in buyer–seller negotiations? The implications of being a Black salesperson

David Gligor, Christopher Newman, Saim Kashmiri

05.04.2021 | Original Empirical Research

Seller marketing capability, brand reputation, and consumer journeys on e-commerce platforms

Jifeng Mu, Jonathan Z. Zhang

29.01.2021 | Original Empirical Research

Synergistic and cannibalization effects in a partnership loyalty program

Matilda Dorotic, Dennis Fok, Peter C. Verhoef, Tammo H. A. Bijmolt

Springer Professional

Journal of the Academy of Marketing Science

Ausgabe 5/2021

Inhaltsverzeichnis (10 Artikel)

Pandemics and marketing: insights, impacts, and research opportunities

On salesperson judgment and decision making

How does consumer engagement evolve when brands post across multiple social media?

How does the adoption of digital payment technologies influence unorganized retailers’ performance? An investigation in an emerging market

When imperfect is preferred: the differential effect of aesthetic imperfections on choice of processed and unprocessed foods

Exploring embeddedness, centrality, and social influence on backer behavior: the role of backer networks in crowdfunding

Knowledge structure in product- and brand origin–related research

Does your skin color matter in buyer–seller negotiations? The implications of being a Black salesperson

Seller marketing capability, brand reputation, and consumer journeys on e-commerce platforms

Synergistic and cannibalization effects in a partnership loyalty program

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