Ausgabe 6/2013
Inhalt (6 Artikel)
Original Empirical Research
It’s a matter of congruence: How interpersonal identification between sales managers and salespersons shapes sales success
Michael Ahearne, Till Haumann, Florian Kraus, Jan Wieseke
Original Empirical Research
Demand-side inertia factors and their benefits for innovativeness
Michael A. Stanko, Jonathan D. Bohlmann, Francisco-Jose Molina-Castillo
Original Empirical Research
Receiver responses to rewarded referrals: the motive inferences framework
Peeter W. J. Verlegh, Gangseog Ryu, Mirjam A. Tuk, Lawrence Feick
Original Empirical Research
The effects of company offshoring strategies on consumer responses
Silvia Grappi, Simona Romani, Richard P. Bagozzi
Original Empirical Research
Building an innovation base: exploring the role of acquisition behavior
Saurabh Mishra, Rebecca J. Slotegraaf
Original Empirical Research
Human brands and mutual choices: an investigation of the marketing assistant professor job market
César Zamudio, Yu Wang, Ernan Haruvy