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Journal of the Academy of Marketing Science 6/2021
Journal of the Academy of Marketing Science

Ausgabe 6/2021


Inhaltsverzeichnis (12 Artikel)

03.06.2021 | Original Empirical Research

Advertising, incentives, and the upsell: how advertising differentially moderates customer- vs. retailer-directed price incentives’ impact on consumers’ preferences for premium products
Chadwick J. Miller, Daniel C. Brannon, Jim Salas, Martha Troncoza

08.04.2021 | Original Empirical Research

The influence of the online community, professional critics, and location similarity on review ratings for niche and mainstream brands
Jake Hoskins, Shyam Gopinath, J. Cameron Verhaal, Elham Yazdani

11.03.2021 | Original Empirical Research

Should firms invest more in marketing or R&D to maintain sales leadership? An empirical analysis of sales leader firms
Gautham Vadakkepatt, Venkatesh Shankar, Rajan Varadarajan

30.03.2021 | Original Empirical Research

Space between products on display: the impact of interspace on consumer estimation of product size
Yuli Zhang, Hyokjin Kwak, Marina Puzakova, Charles R. Taylor

13.04.2021 | Original Empirical Research

Separating customer heterogeneity, points pressure and rewarded behavior to assess a retail loyalty program
Alina Nastasoiu, Neil T. Bendle, Charan K. Bagga, Mark Vandenbosch, Salvador Navarro

26.06.2021 | Original Empirical Research

When drivers become inhibitors of organic consumption: the need for a multistage view
Robert Mai, Stefan Hoffmann, Ingo Balderjahn

03.06.2021 | Original Empirical Research

From franchisee experience to customer experience: their effects on franchisee performance
Pushpinder Gill, Stephen K. Kim

21.07.2021 | Original Empirical Research

Self-oriented competitiveness in salespeople: sales management implications
Wyatt A. Schrock, Douglas E. Hughes, Yanhui Zhao, Clay Voorhees, John R. Hollenbeck

14.06.2021 | Original Empirical Research

Relating entertainment features in screenplays to movie performance: an empirical investigation
Brianna JeeWon Paulich, V. Kumar

23.07.2021 | Correction

Correction to: Relating entertainment features in screenplays to movie performance: an empirical investigation
Brianna JeeWon Paulich, V. Kumar

13.08.2021 | Original Empirical Research

The differing impacts of brand-line breadth and depth on customers’ repurchasing behavior of frequently purchased packaged goods
Philippe Aurier, Mejía Victor D.

22.05.2021 | Correction

Correction to: Operationalizing salesperson performance with secondary data: aligning practice, scholarship, and theory
Willy Bolander, Nawar N. Chaker, Alec Pappas, Daniel R. Bradbury

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