Ausgabe 6/2021
Inhalt (12 Artikel)
Advertising, incentives, and the upsell: how advertising differentially moderates customer- vs. retailer-directed price incentives’ impact on consumers’ preferences for premium products
Chadwick J. Miller, Daniel C. Brannon, Jim Salas, Martha Troncoza
The influence of the online community, professional critics, and location similarity on review ratings for niche and mainstream brands
Jake Hoskins, Shyam Gopinath, J. Cameron Verhaal, Elham Yazdani
Should firms invest more in marketing or R&D to maintain sales leadership? An empirical analysis of sales leader firms
Gautham Vadakkepatt, Venkatesh Shankar, Rajan Varadarajan
Space between products on display: the impact of interspace on consumer estimation of product size
Yuli Zhang, Hyokjin Kwak, Marina Puzakova, Charles R. Taylor
Separating customer heterogeneity, points pressure and rewarded behavior to assess a retail loyalty program
Alina Nastasoiu, Neil T. Bendle, Charan K. Bagga, Mark Vandenbosch, Salvador Navarro
When drivers become inhibitors of organic consumption: the need for a multistage view
Robert Mai, Stefan Hoffmann, Ingo Balderjahn
From franchisee experience to customer experience: their effects on franchisee performance
Pushpinder Gill, Stephen K. Kim
Self-oriented competitiveness in salespeople: sales management implications
Wyatt A. Schrock, Douglas E. Hughes, Yanhui Zhao, Clay Voorhees, John R. Hollenbeck
Relating entertainment features in screenplays to movie performance: an empirical investigation
Brianna JeeWon Paulich, V. Kumar
Correction to: Relating entertainment features in screenplays to movie performance: an empirical investigation
Brianna JeeWon Paulich, V. Kumar
The differing impacts of brand-line breadth and depth on customers’ repurchasing behavior of frequently purchased packaged goods
Philippe Aurier, Mejía Victor D.
Correction to: Operationalizing salesperson performance with secondary data: aligning practice, scholarship, and theory
Willy Bolander, Nawar N. Chaker, Alec Pappas, Daniel R. Bradbury