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Journal of the Academy of Marketing Science 6/2022
Journal of the Academy of Marketing Science

Ausgabe 6/2022

Creating customer, firm, and social value through cutting-edge digital technologies


Inhaltsverzeichnis (11 Artikel)

24.10.2022 | Editorial

The future of digital technologies in marketing: A conceptual framework and an overview
Kirk Plangger, Dhruv Grewal, Ko de Ruyter, Catherine Tucker

22.03.2022 | Original Empirical Research

Technology devalues luxury? Exploring consumer responses to AI-designed luxury products
Lidan Xu, Ravi Mehta

Open Access 22.03.2022 | Original Empirical Research

Trojan horse or useful helper? A relationship perspective on artificial intelligence assistants with humanlike features
Ertugrul Uysal, Sascha Alavi, Valéry Bezençon

Open Access 08.06.2022 | Original Empirical Research

Artificial intelligence focus and firm performance
Sagarika Mishra, Michael T. Ewing, Holly B. Cooper

Open Access 08.07.2022 | Original Empirical Research

Artificial empathy in marketing interactions: Bridging the human-AI gap in affective and social customer experience
Yuping Liu-Thompkins, Shintaro Okazaki, Hairong Li

28.03.2022 | Original Empirical Research

Hey, Alexa! What attributes of Skills affect firm value?
Navid Bahmani, Amit Bhatnagar, Dinesh Gauri

29.11.2021 | Original Empirical Research

Search modality effects: merely changing product search modality alters purchase intentions
Dan King, Sumitra Auschaitrakul, Chia-Wei Joy Lin

19.02.2022 | Original Empirical Research

How consumer digital signals are reshaping the customer journey
David A. Schweidel, Yakov Bart, J. Jeffrey Inman, Andrew T. Stephen, Barak Libai, Michelle Andrews, Ana Babić Rosario, Inyoung Chae, Zoey Chen, Daniella Kupor, Chiara Longoni, Felipe Thomaz

Open Access 23.05.2022 | Original Empirical Research

The effect of marketing department power on investor responses to announcements of AI-embedded new product innovations
Manjunath Padigar, Ljubomir Pupovac, Ashish Sinha, Rajendra Srivastava

Open Access 05.03.2022 | Original Empirical Research

Digital technologies: tensions in privacy and data
Sara Quach, Park Thaichon, Kelly D. Martin, Scott Weaven, Robert W. Palmatier

04.03.2022 | Methodological Paper

An overview and empirical comparison of natural language processing (NLP) models and an introduction to and empirical application of autoencoder models in marketing
Venkatesh Shankar, Sohil Parsana

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