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Journal of the Academy of Marketing Science

Ausgabe 6/2022

Creating customer, firm, and social value through cutting-edge digital technologies

Inhalt (11 Artikel)


The future of digital technologies in marketing: A conceptual framework and an overview

Kirk Plangger, Dhruv Grewal, Ko de Ruyter, Catherine Tucker

Open Access Original Empirical Research

Trojan horse or useful helper? A relationship perspective on artificial intelligence assistants with humanlike features

Ertugrul Uysal, Sascha Alavi, Valéry Bezençon

Open Access Original Empirical Research

Artificial intelligence focus and firm performance

Sagarika Mishra, Michael T. Ewing, Holly B. Cooper

Open Access Original Empirical Research

Artificial empathy in marketing interactions: Bridging the human-AI gap in affective and social customer experience

Yuping Liu-Thompkins, Shintaro Okazaki, Hairong Li

Original Empirical Research

Hey, Alexa! What attributes of Skills affect firm value?

Navid Bahmani, Amit Bhatnagar, Dinesh Gauri

Original Empirical Research

Search modality effects: merely changing product search modality alters purchase intentions

Dan King, Sumitra Auschaitrakul, Chia-Wei Joy Lin

Original Empirical Research

How consumer digital signals are reshaping the customer journey

David A. Schweidel, Yakov Bart, J. Jeffrey Inman, Andrew T. Stephen, Barak Libai, Michelle Andrews, Ana Babić Rosario, Inyoung Chae, Zoey Chen, Daniella Kupor, Chiara Longoni, Felipe Thomaz

Open Access Original Empirical Research

The effect of marketing department power on investor responses to announcements of AI-embedded new product innovations

Manjunath Padigar, Ljubomir Pupovac, Ashish Sinha, Rajendra Srivastava

Open Access Original Empirical Research

Digital technologies: tensions in privacy and data

Sara Quach, Park Thaichon, Kelly D. Martin, Scott Weaven, Robert W. Palmatier