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This chapter seeks to assert that podcasts are a distinct media form and that although they might exhibit a ‘radioness’, they should be treated as a medium in their own right. This distinctiveness has been achieved over time through a process in which podcasters have asserted their own media identity. The chapter maps this development process using business models and a survey of practising podcasters, concluding that a new lens of ‘podcast studies’ is required to fully appreciate the nuances of this medium.
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- ‘Just Because You Play a Guitar and Are from Nashville Doesn’t Mean You Are a Country Singer’: The Emergence of Medium Identities in Podcasting
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