Weitere Artikel dieser Ausgabe durch Wischen aufrufen
We examine recommendations provided in campaigns against texting while driving by identifying and gathering on-line materials from the USA, Canada, Australia, and the UK. We apply factors from the Extended Parallel Process Model to evaluate these campaigns because EPPM supports that easy to follow recommendations will help drivers abstain from texting, which is vital in encouraging behavior change. Our review represents a qualitative analysis of the recommendations provided in fourteen campaigns and describes key themes, messages, and target population. In addition, our review discusses how recommendations agree with the Extended Parallel Process Model and what can be done to make them more persuasive.
Bitte loggen Sie sich ein, um Zugang zu diesem Inhalt zu erhalten
Sie möchten Zugang zu diesem Inhalt erhalten? Dann informieren Sie sich jetzt über unsere Produkte:
Beasley, K., & Adamsen, J. (2011). Current behaviours and attitudes towards texting while driving in Australia. http://anzmac.org/conference/2011/Papers%20by%20Presenting%20Author/Beasley%20Keiran%20Paper%20454.pdf. Accessed 8 Oct 2015
Campbell, M. (2012). Report: 88% use phone while driving. http://canberratimes.drive.com.au/motor-news/report-88-per-cent-use-phone-while-driving-20120321-1vip7.html. Accessed 18 March 2016
Centers for Disease Control and Prevention (CDC) (2015). Distracted driving. http://www.cdc.gov/motorvehiclesafety/distracted_driving/index.html. Accessed 8 Oct 2015.
Cismaru, M., & Lavack, M. A. (2007a). Social marketing campaigns aimed at preventing and controlling obesity: a review and recommendations. International Review on Public and Non Profit Marketing, 4, 9–30.
Cismaru, M., & Lavack, M. A. (2007b). Tobacco warning labels and the protection motivation model: implications for Canadian tobacco control policy. Canadian Public Policy / Analyse de Politiques, 33(4), 477–486. CrossRef
Council for a Tobacco Free Ontario, Program Training and Consultation Centre, and The Health Communication Unit, University of Toronto. (2000). Fear appeals for tobacco control. http:// www. thcu.ca/infoandresources/publications/fear%20appeal s%20-%20web% 20version.pdf. Accessed 7 Sep 2007.
Floyd, D. L., Prentice-Dunn, S., & Rogers, R. W. (2000). A meta-analysis of research on protection motivation theory. Journal of Applied Social Psychology, 30, 407–429. CrossRef
Harrison, M. A. (2011). College students’ prevalence and perceptions of text messaging while driving. Accident Analysis & Prevention, 43, 1616–1520. CrossRef
International Telecommunications Union (ITU) (2015). Mobile-cellular subscriptions. http://www.itu.int/en/ITU-D/Statistics/Pages/stat/default.aspx. Accessed 8 Oct 2015.
Janis, I. L. (1967). Effects of fear arousal on attitude change: recent developments in theory and experimental research. In L. Berkowitz (Ed.), Advances in experimental social psychology (Vol. 3, pp. 166–225). New York: Academic. doi: 10.1016/S0065-2601(08)60344-5.
Jung, T., & Brann, M. (2014). Analyzing the extended parallel process model and health belief model constructs in texting while driving: news coverage in leading U.S. News media outlets. International Journal of Health Promotion and Education, 52(4), 210–221. doi: 10.1080/14635240.2014.906967. CrossRef
Kareklas, I., & Muehling, D. D. (2014). Addressing the texting and driving epidemic: mortality salience priming effects on attitudes and behavioral intentions. The Journal of Consumer Affairs, summer. doi: 10.1111/joca.12039.
Lennon, R., Rentfro, R., & O’Leary, B. (2010). Social marketing and distracted driving behaviors among young adults: the effectiveness of fear appeals. Academy of Marketing Studies, 14, 95–113.
Leventhal, H. (1970). Findings and theory in the study of fear communications. In L. Berkowitz (Ed.), Advances in experimental social psychology (Vol. 5, pp. 119–186). New York: Academic.
Maddux, J. E., & Rogers, R. W. (1983). Protection motivation and self-efficacy: a revised theory of fear appeals and attitude change. Journal of Experimental Social Psychology, 19, 469–479. CrossRef
McBride, M., & Carter, L. (2015). “Distracted driving among teens: How can we educate and protect our youth?” Accepted for Publication in the Proceedings of the Humanitarian Technology Conference, May 12 – 14, 2015: Boston, MA. http://www.ncitec.msstate.edu/wp-content/uploads/TS-S4-P5.pdf. Accessed 8 Oct 2015
McKenzie-Mohr, D., & Smith, W. (2008). Fostering sustainable behavior. An introduction to community-based social marketing. Gabriola Island, Canada: New Society Publishers.
National Highway Traffic Safety Administration (NHTSA) (2013). New VTTI study results continue to highlight the dangers of distracted driving. http://www.vtti.vt.edu/featured/?p=193. Accessed 8 Oct 2015.
National Highway Traffic Safety Administration (NHTSA) (2015). Research: Distracted driving 2013. http://www.distraction.gov/stats-research-laws/research.html. Accessed 8 Oct 2015
Nelson, K., Cismaru, M., Cismaru, R., & Ono, T. (2011). Water management campaigns and protection motivation theory. International Review on Public and Nonprofit Marketing, 8, 163–193. CrossRef
Nemme, H. E., & White, K. M. (2010). Texting while driving: psychological influences on young people’s texting intentions and behavior. Accident Analysis and Prevention, 42, 1257–1265. CrossRef
Petroulias, T. (2011). Community attitudes to road safety: 2011 Survey report. Department of Infrastructure and Transport, Canberra.
Popova, L. (2012). The extended parallel process model: illuminating the gaps in research. Health Education & Behavior, 39, 455–473. CrossRef
Prentice-Dunn, S., & Rogers, R. (1986). Protection motivation theory and preventive health: beyond the health belief model. Health Education Research, 1, 153–161. CrossRef
Prochaska, J. O., Norcross, J. C., & DiClemente, C. C. (1994). Changing for good: a revolutionary six-stage program for overcoming bad habits and moving your life positively forward. New York: Harper Collins Publishers.
Ranjit, Y., & Millham, M.H. (2013).Watch the road, Not your phone…Wait to text: The effectiveness of the Extended Parallel Process Model on anti-texting while driving campaigns. Conference paper. National Communication Association, Washington, DC.
Rogers, R. W. (1975). A protection motivation theory of fear appeals and attitude change. Journal of Consumer Psychology, 91, 93–114.
Rumschlag, G., Palumbo, T., Martin, A., Head, D., George, R., & Commissaris, R. L. (2015). The effects of texting on driving performance in a driving simulator: the influence of driver age. Accident Analysis and Prevention, 74, 145–149. CrossRef
Schreiner, C. (2011). Smartphone texting while driving rampant. Strategy Analytics Press Release. March 8. https://www.strategyanalytics.com/strategy-analytics/news/strategy-analytics-press-releases/strategy-analytics-press-release/2014/05/19/smartphone-texting-while-driving-rampant#.VumGU-YllqC. Accessed 13 March, 2016.
Simons-Morton, B. G., Guo, F., Klauer, S. G., Ehsani, J. P., & Pradhan, A. K. (2014). Keep your eyes on the road: young driver crash risk increases according to duration of distraction. Journal of Adolescent Health, 54, S61–S67. CrossRef
Solomon, M., White, K., & Dahl, D. W. (2015). Consumer behaviour buying, having, being, 7th Canadian edition. Toronto: Pearson.
Strahan, E. J., White, K., Fong, G. T., Fabrigar, L. R., Zanna, M. P., & Cameron, R. (2002). Enhancing the effectiveness of tobacco package warning labels: a social psychological perspective. Tobacco Control, 11, 183–90. CrossRef
The World Bank (2016). Mobile cellular subscriptions (per 100 people). http://data.worldbank.org/indicator/IT.CEL.SETS.P2. Accessed 18 March, 2016.
Turnbull, N., & Algie, J. (2015). A qualitative analysis of young drivers’ perceptions of driver distraction social marketing interventions.World social marketing conference (pp. 1–7). Sydney: Fuse Events Ltd.
University of Michigan Transportation Research Institute (UMTRI) (2012). Research review, 43(4) http://www.umtri.umich.edu/our-results/umtri-research-review. Accessed 8 Oct 2015
Westlake, E. J., & Boyle, L. N. (2012). Perceptions of driver distraction among teenage drivers. Transportation Research Part F: Traffic Psychology and Behaviour, 15, 644–653. CrossRef
Wikipedia (2016). Texting while driving. https://en.wikipedia.org/wiki/Texting_while_driving. Accessed 18 March, 2016.
Witte, K. (1992). Putting the fear back into fear appeals: the extended parallel process model. Communication Monographs, 59, 329–349. CrossRef
Witte, K. (1998). Fear as motivator, fear as inhibitor: using the extended parallel process model to explain fear appeals successes and failures. In P. A. Andersen & L. K. Guerrero (Eds.), Handbook of communication and emotion: research, theory, applications, and contexts, xxxii (pp. 423–450). San Diego: Academic.
- “Keep your eyes up, don’t text and drive”: a review of anti-texting while driving Campaigns’ recommendations
- Springer Berlin Heidelberg
- International Review on Public and Nonprofit Marketing
Print ISSN: 1865-1984
Elektronische ISSN: 1865-1992
Die Corporate Supply Strategy bei Phoenix Contact GmbH & Co. KG/© [M] michalchm89 | Fotolia