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Erschienen in:
2015 | OriginalPaper | Buchkapitel
Key Factors for Successful Marketing in Japan
verfasst von : C. P. Rao, A. Ben Oumlil
Erschienen in: Proceedings of the 1986 Academy of Marketing Science (AMS) Annual Conference
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The need for close politico-economic relations between the U.S. and Japan are essential and beneficial not only to these two nations, but to the entire free world. While many problems and hurdles may be encountered by U.S. firms attempting to do business in Japan, the financial rewards can be significant. This paper discusses and identifies the specific U.S. corporate experiences which reflect how these companies have overcome the many trade barriers in Japan. This paper also attempts to identify and discuss marketing management implications of key strategic factors to U.S. firms for successful marketing in Japan.