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Erschienen in: Knowledge and Information Systems 5/2021

19.03.2021 | Regular Paper

Learning diffusion model-free and efficient influence function for influence maximization from information cascades

verfasst von: Qi Cao, Huawei Shen, Jinhua Gao, Xueqi Cheng

Erschienen in: Knowledge and Information Systems | Ausgabe 5/2021

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Abstract

When considering the problem of influence maximization from information cascades, one essential component is influence estimation. Traditional approaches for influence estimation generally follow a two-stage framework, i.e., learn a hypothetical diffusion model from information cascades and then calculate the influence spread according to the learned diffusion model via Monte Carlo simulation or heuristic approximation. The effectiveness of these approaches heavily relies on the correctness of the diffusion model, suffering from the problem of model misspecification. Meanwhile, these approaches are inefficient when influence estimation is conducted via lots of Monte Carlo simulations. In this paper, without assuming a diffusion model a priori, we directly learn a monotone and submodular influence function from information cascades. Once the influence function is obtained, greedy algorithm is applied to efficiently solve influence maximization. Experimental results on both synthetic and real-world datasets show the effectiveness and efficiency of the learned influence function for both influence estimation and influence maximization tasks.

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Metadaten
Titel
Learning diffusion model-free and efficient influence function for influence maximization from information cascades
verfasst von
Qi Cao
Huawei Shen
Jinhua Gao
Xueqi Cheng
Publikationsdatum
19.03.2021
Verlag
Springer London
Erschienen in
Knowledge and Information Systems / Ausgabe 5/2021
Print ISSN: 0219-1377
Elektronische ISSN: 0219-3116
DOI
https://doi.org/10.1007/s10115-021-01556-6

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