Integration of an Internet-Driven Supply Chain for a Medium-Size E-Commerce Company

This research aimed at discovering the benefits and challenges of integration across a company’s e-supply chain. The research involved a single case study of an Australian e-commerce company. In our work, we first formed a framework of benefits and challenges for e-supply chain integration, which was based on the beliefs held by management consultants. After conducting interviews with various organisational stakeholders of an e-commerce company, we found that although some of the elicited opinions matched those expressed by consultants, others provided their refinement in respect to a medium size, rapidly evolving, start-up company. We also discovered challenges, seemingly ignored by the consultants, which concerned changing market conditions and limited economies of scale perceived as seriously impeding SCM integration. Also, the ability to develop and maintain scalable and effective information systems was found to impact the capacity to integrate services across the e-supply chain. The case study’s single most important contribution was to bring to our attention the importance of organisational and environmental maturity in the strategic planning of the supply chain management process.