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Erschienen in:
2003 | OriginalPaper | Buchkapitel
The Customer Retention Index as a marketing performance measurement tool for trade fairs
verfasst von : Alex Ulrich
Erschienen in: Achieving Excellence in Stakeholder Management
Verlag: Springer Berlin Heidelberg
Enthalten in: Professional Book Archive
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Exhibitions are market events at which the market participants meet each other over the course of a few days at an exhibition center. For both sides - suppliers and buyers or exhibitors and visitors - taking part in a trade fair is a multi-functional marketing instrument in the selling or purchasing process.