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Erschienen in:
The Political Economy of Financial Development: A Review Kapitel lesen Erstes Kapitel lesen

2018 | OriginalPaper | Buchkapitel

9. Exploring E-Business in Indian SMEs: Adoption, Trends and the Way Forward

verfasst von : Vishnupriya Raghavan, Marya Wani, Dolphy M. Abraham

Erschienen in: Emerging Markets from a Multidisciplinary Perspective

Verlag: Springer International Publishing

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Abstract

We identify the key factors that influence the adoption and use of E-Business technologies by small and medium enterprises. Amongst the key influencers are owner-manager characteristics, technology factors, organizational factors and institutional influences. While the capabilities of technologies are an important driver, the other influencers play a key role as well. Owner-managers are the key facilitators. Organizational readiness reflects a firm’s technological capabilities. SMEs also adopt technologies due to the pressure exerted by their key customers, competitors, government regulations, industry standards or suppliers. These institutional pressures are classified as mimetic, coercive and normative. Mimetic pressures cause SMEs to react to competitors’ actions. Coercive pressures are those exerted by firms on which the SME is dependent. Normative pressures arise from the need to keep up with industry standards. We analyse these factors in the context of a rapidly growing E-Business sector in India.

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Vorheriges Kapitel Hyper-localizing e-Commerce Strategy: An Emerging Market Perspective
Nächstes Kapitel Opportunities and Challenges of Augmented Reality Shopping in Emerging Markets
Fußnoten
1
Digitally engaged: small and medium businesses using digital technology actively to enable business online by either selling on e-commerce websites or advertising online or listing on third-party portals.
 
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Metadaten
Titel
Exploring E-Business in Indian SMEs: Adoption, Trends and the Way Forward
verfasst von
Vishnupriya Raghavan
Marya Wani
Dolphy M. Abraham
Copyright-Jahr
2018
Buch
Emerging Markets from a Multidisciplinary Perspective

Print ISBN: 978-3-319-75012-5

Electronic ISBN: 978-3-319-75013-2

Copyright-Jahr: 2018

DOI
https://doi.org/10.1007/978-3-319-75013-2_9