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Erschienen in:
Introduction: Neo-liberalism and the End of the Profession of Architecture Kapitel lesen Erstes Kapitel lesen

2018 | OriginalPaper | Buchkapitel

10. Architectural Images and City Marketing

verfasst von : Mukaddes Polay

Erschienen in: Neo-liberalism and the Architecture of the Post Professional Era

Verlag: Springer International Publishing

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Abstract

The chapter discusses how architectural images can act as a tool for tourist attraction and city marketing. It presents a literature review of the impacts on environments of image, architectural image, and tourism as well as the relationship between the concepts of promotion and branding. Throughout history, different cities of the world have applied various marketing techniques to help in the selling of both products and cities. Marketing strategies is significant for attractiveness of cities and marketing. With regard to the discipline of architecture, designers and the people who are providing services to tourists should be educated in order to increase the satisfaction of tourists with the destinations they are visiting, since the image of a place/city is crucial to tourists’ satisfaction, marketing and new investments.

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Vorheriges Kapitel About Image, Figure and Form in Architecture in the Age of Neo-liberalism
Nächstes Kapitel Neo-liberal Policies in Islam: A Critical View on the Grand Mosque
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Metadaten
Titel
Architectural Images and City Marketing
verfasst von
Mukaddes Polay
Copyright-Jahr
2018
Buch
Neo-liberalism and the Architecture of the Post Professional Era

Print ISBN: 978-3-319-76266-1

Electronic ISBN: 978-3-319-76267-8

Copyright-Jahr: 2018

DOI
https://doi.org/10.1007/978-3-319-76267-8_10