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2018 | OriginalPaper | Buchkapitel

7. Analyzing Whether CEOs Can Act as Influencers for Sustainable Development Goals

verfasst von : Purva Grover, Arpan Kumar Kar, P. Vigneswara Ilavarasan

Erschienen in: Digital India

Verlag: Springer International Publishing

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Abstract

The objective of this paper is to provide directions to governments and corporates for supporting the 2030 agenda for sustainable development across the world. This study proposes an approach for analyzing the inclination of leading CEOs (as social influencers) toward SDGs by analyzing the CEOs’ conversation on social media platforms. The study also tries to investigate the usage pattern of Twitter among the CEOs and themes of the tweets posted by CEOs. The results of the study show, through social media platforms (such as Twitter), CEOs are expressing their opinions for various events happening across the world and motivating Twitter users for building their career and improving their living standards. The outcome of the study suggests, if some organization (such as United Nations or governments) pushes these CEOs on SDGs themes, then these CEOs can act as the great influencers on SDGs’ theme on social media platforms.

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Titel: Analyzing Whether CEOs Can Act as Influencers for Sustainable Development Goals
verfasst von: Purva Grover
Arpan Kumar Kar
P. Vigneswara Ilavarasan
Verlag: Springer International Publishing
Buch: Digital India
Print ISBN: 978-3-319-78377-2

Electronic ISBN: 978-3-319-78378-9

Copyright-Jahr: 2018
DOI: https://doi.org/10.1007/978-3-319-78378-9_7

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