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Erschienen in:
2018 | OriginalPaper | Buchkapitel
Analysis of Activity Population and Mobility Impacts of a New Shopping Mall Using Mobile Phone Bigdata
verfasst von : Kwang-Sub Lee, Jin Ki Eom, Jun Lee, Dae Seop Moon
Erschienen in: Big Data – BigData 2018
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Abstract
This paper is an explorative research, examining the impact of the new shopping mall, Hyundai, in Seongnam city of Korea. The focuses are on the activity population and mobility around the major shopping malls in the city, including three pre-existing major shopping malls. For this purpose, we analyzed mobile phone records in 2015 and 2016, before and after the new shopping mall. The data represent total mobile users in Korea. The number of activity population in the Hyundai mall increased by 103%. The new shopping mall negatively impacted the nearest shopping mall, AK, decreasing activity population by 3%. Internal and external mobility showed that visitors coming from all regions to the Hyundai mall were increased, while internal population visiting to the SK mall showed mixed results. Local government and urban planners will find this case study to be of interest with regards to mitigating the impacts of a new shopping mall development in similar urban situations.