2015 | OriginalPaper | Buchkapitel
Awareness, Timing and Reasons for Choosing Marketing As a College Major
verfasst von : Charlene Pleger Bebko
Erschienen in: Proceedings of the 1994 Academy of Marketing Science (AMS) Annual Conference
Aktivieren Sie unsere intelligente Suche um passende Fachinhalte oder Patente zu finden.
Wählen Sie Textabschnitte aus um mit Künstlicher Intelligenz passenden Patente zu finden. powered by
Markieren Sie Textabschnitte, um KI-gestützt weitere passende Inhalte zu finden. powered by
This paper presents the results of an exploratory survey on junior and senior level marketing majors at a midwestern university. The objectives were to determine how they become aware of marketing as a major/career, when they make the decision to become a marketing major and to determine some of the reasons for that choice.