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Erschienen in:
2003 | OriginalPaper | Buchkapitel
Jingle all the way
verfasst von : Daniel M. Jackson, Paul Fulberg
Erschienen in: Sonic Branding
Verlag: Palgrave Macmillan UK
Enthalten in: Professional Book Archive
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The history of marketing and advertising is full of fascinating examples of how companies have employed music as a part of their communications activities. Though in many areas they were copying existing art-forms such as the movies or commercial radio, in some instances the ad industry actually lead the cultural development of the western world.