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Frühwirth-Schnatter, S., Tüchler, R., Otter, T. (2005). Capturing Unobserved Consumer Heterogeneity Using the Bayesian Heterogeneity Model. In: Taudes, A. (eds) Adaptive Information Systems and Modelling in Economics and Management Science. Interdisciplinary Studies in Economics and Management, vol 5. Springer, Vienna. https://doi.org/10.1007/3-211-29901-7_4
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