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Value-Creating Stakeholder Relationships in the Context of CSR

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Stakeholder Engagement: Clinical Research Cases

Part of the book series: Issues in Business Ethics ((IBET,volume 46))

Abstract

Stakeholder approach brings together the ethical, social and economic aspects of doing business and it has become one of the most used frameworks in the context of corporate social responsibility. This study moves beyond stakeholder analysis to stakeholder relationship analysis and examines stakeholder engagement and stakeholder relationships in the context of CSR with a single case study in a Finnish mutual insurance company. Stakeholder engagement is analyzed in three levels: the rational level, the process level and the relational level and three different frameworks to examine the process of stakeholder engagement are used. The study contributes to earlier research by presenting four propositions regarding stakeholder engagement and stakeholder value creation in the context of CSR. Moreover, we argue that in order to achieve viable value creation, a company should enlarge stakeholder engagement from the CSR activities to the general business model including all functions of the company.

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Authors and Affiliations

  1. Faculty of Management, University of Tampere, Tampere, Finland

    Johanna Kujala & Anni Korhonen

Authors
  1. Johanna Kujala
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  2. Anni Korhonen
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Correspondence to Johanna Kujala .

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Editors and Affiliations

  1. Darden School of Business, University of Virginia, Charlottesville, Virginia, USA

    R. Edward Freeman

  2. Faculty of Management, University of Tampere, Tampere, Finland

    Johanna Kujala

  3. Institute for Strategic Management: Stakeholder View, HWZ University of Applied Sciences in Business Administration Zurich, Zurich, Switzerland

    Sybille Sachs

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Kujala, J., Korhonen, A. (2017). Value-Creating Stakeholder Relationships in the Context of CSR. In: Freeman, R., Kujala, J., Sachs, S. (eds) Stakeholder Engagement: Clinical Research Cases. Issues in Business Ethics, vol 46. Springer, Cham. https://doi.org/10.1007/978-3-319-62785-4_4

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