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Table of contents (4 chapters)
Keywords
Bibliographic Information
Book Title: Marketing
Book Subtitle: Einführung in die Absatzpolitik mit Fallstudie VW-Golf
Authors: Heribert Meffert
DOI: https://doi.org/10.1007/978-3-663-14760-2
Publisher: Gabler Verlag Wiesbaden
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eBook Packages: Springer Book Archive
Copyright Information: Springer Fachmedien Wiesbaden 1977
eBook ISBN: 978-3-663-14760-2Published: 05 October 2013
Edition Number: 4
Number of Pages: 656
Number of Illustrations: 30 b/w illustrations
Topics: Marketing