Abstract
Despite high enrollments in graduate programs, flourishing relationships with business and industry, and a general feeling that the field has much to offer, instructional systems design seems to confuse the public. Some think of it as focused on technology and/or the production of materials; others think it mechanical and antihumanistic. Still others claim the field is stuck in a behavioral paradigm. Perceptions like these have been voiced for years. Where do they come from? Are they true? This paper presents five ways the field is viewed and suggests how instructional systems design professionals can avoid ambiguity in the future.
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Schiffman, S.S. Instructional systems design: Five views of the field. Journal of Instructional Development 9, 14–21 (1986). https://doi.org/10.1007/BF02908314
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DOI: https://doi.org/10.1007/BF02908314