Abstract
We offer a theory of spinoffs that explains some salient aspects of these important market entrants. In infant industries, a great share of new market opportunities is depleted by firms that spinoff from incumbents. A model emphasizing the relation between incumbents’ evolving corporate cultures and the generation of spinoffs explains this regularity in industry evolution. By doing so, we capture different patterns in firm development that finally will help explain the evolutionary paths that industries may follow. We show that organizations reach a critical size that entails the collapse of a cooperative culture and triggers the exodus of personnel founding own firms. Thereby, organizations with a cooperative culture active in a dynamic business environment provide ideal training grounds for potential founders. Moreover, we argue that cooperative firm cultures and processes of “entrepreneurial imprinting” are important sources of spinoffs’ superior capabilities concerning their later market performance. We relate our findings to empirical evidence on developmental patterns in industries, such as genealogies and performance of spinoffs.
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Notes
In this context, “entrepreneurial imprinting” (EI) has to be distinguished from “organizational imprinting” (OI). EP refers to the individual learning history of the potential entrepreneur and spinoff founder. In contrast, OI is a concept initially developed by Stinchcombe (1965) that argues that environmental conditions at the time of firm entry shape organizational structures. This process of imprinting leads to long lasting internal structures. The imprinting process is, therefore, a main driver of firm related inertia. As imprinted structures in firms are irreversible, they are subsequently subject to market selection processes (also Kimberly 1975; Hannan and Freeman 1977; Boeker 1989). EI, on the other hand, is affecting the individual entrepreneur and is, therefore, a matter of individual learning. Social learning processes at the level of the organization are not touched by EI. Hence, EI is compatible with a dynamic approach to corporate cultures, an issue that is at the heart of the analysis in this article.
A critical share of innovations has been made by firms of modest size (e.g., Christensen 1993).
A cultural variant is defined as an idea, skill, belief, attitude, or value that is acquired by social learning and that influences an individual’s behavior.
Accordingly, nA P reflects the weight of fellow employees, whereby A E + nA P = 1.
The corresponding author will provide exact analytical solutions upon request.
The exact critical cognitive size at which cooperation collapses depends on several aspects external to our model: e.g., the maturity of the group, the personalities of its members, the details of a firm’s norms, or general cultural influences. The deleterious effects on collective outcomes of increasing group size may partly be overridden when collective identity is high (Brewer and Kramer 1986; Wagner 1995; Akerlof and Kranton 2005). In any case, we argue that it should be possible to determine a certain range of group sizes wherein these effects become eminent.
Garvin (1983) argues that employees start their own firms after becoming frustrated with their employers. The drop in cooperativeness resulting from firm growth is such a source of frustration.
In the case shown here, we assumed this range to lie between 0.5 ≤ p ≤ 0.8.
We assume teams of five employees to leave the parent organizations. Furthermore, we allow a spinoff to happen if the parent firm’s size exceeds this spinoff size fivefold.
In a dynamic business environment, these spinoffs enjoy competitive advantages from their high levels of cooperation. However, in a stable environment, this relative advantage diminishes because opportunistic agents start to contribute to firm profits and an increasing share of the business opportunity is exploited by incumbent firms.
McKendrick et al. (2009) provide empirical evidence that spinoffs can have a positive impact on parent firms. The effect mentioned here may be one of those fostering the parent’s development.
There is a human disposition to identify with larger, symbolically marked groups and their norms and institutions. Such groups still depend, however, upon the moral dispositions that help stabilize cooperation in local band-scaled groups as their constituents (Richerson and Boyd 2005).
Deteriorating culture is then the final impetus for going for the perceived business opportunity.
The likelihood is high that these identified business opportunities lie in the industry the parent firm is active in. This fact explains a great part of the self-selection of spinoff founders into the same industry.
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Acknowledgments
The authors are indebted to Guido Buenstorf from the University of Kassel for helpful comments.
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Appendices
Appendix A
The general form of logistic models is the following:
where the growth rate of n is denoted by x. We can derive this growth rate form n′ given by Eq. 1 in the text:
which gives the growth rate used in Eq. 3.
Appendix B
In order to account for the effects of new personnel joining the firm and the necessary “renewal” of the socialization of existing employees, who are then considered as if they were personnel just joining the firm, we suppose that in each time step a cohort of n employees “retires” and is replaced by n new employees who are socialized by all n old employees, plus the entrepreneur. In addition, we assume that all new employees show neutral behavior when they join the firm. Moreover, these new firm members encounter other employees at random. With the help of the cultural transmission table below (Table 1), we specify the probability that a particular set of role models with different weights makes an individual acquire the behavioral variant c or o, given a changing group size.
The variable p measures the frequency of the c type in an infinite meta population of firms of size n. That is, for illustrative simplicity we are here modeling only the deterministic effect of evolutionary processes. In any given firm, stochastic effects will be important. However, in an infinite population of firms with particular characteristics, p will perfectly describe the average frequency of the cooperative behavior and ( 1 − p) the opportunistic behavior. Therefore, the average pairing probability of role models in the transmission table will have A E + pnA P probability of transmitting c to each new member of a cohort and probability ( 1 − p)nA p of transmitting the behavioral variant o. Thus, in an infinite population of firms of size n, the partial recursion for the socialization phase with the frequency of c after transmission, p′, given that is was p before transmission, is expressed by Eq. 6 in the text.
Appendix C
We assume employees to choose an individual at random from the total number of a firm’s employees. Due to the direct bias μ co alone, which captures the attractiveness of opportunistic behavior, agents are probabilistically more likely to adopt behavior o (0 ≤ μ co ≤ 1) when they encounter it or to stick to it if they already behave opportunistically and meet a cooperative colleague. In addition, the conformist component, 2 p′ − 1, which depends on the frequency of behavior c in the firm, modifies the adoption probabilities as described in the text. Then, the probabilities of switching are given by Table 2.
Using the probabilities of each possible pairing of “Self” and “Other”, we can calculate the frequency of behavior c after this kind of transmission process by multiplying the former by the different probabilities of switching to behavior c. We get the following recursion:
Simplifying gives (7) in the text.
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Cordes, C., Richerson, P.J. & Schwesinger, G. A corporation’s culture as an impetus for spinoffs and a driving force of industry evolution. J Evol Econ 24, 689–712 (2014). https://doi.org/10.1007/s00191-013-0335-3
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DOI: https://doi.org/10.1007/s00191-013-0335-3
Keywords
- Spinoff formation
- Corporate culture
- Evolutionary foundationsof economic behavior
- Firm performance
- Industry evolution