Skip to main content
Log in

Predicting pleasure at others’ misfortune: Morality trumps sociability and competence in driving deservingness and schadenfreude

  • Original Paper
  • Published:
Motivation and Emotion Aims and scope Submit manuscript

Abstract

Schadenfreude occurs when people feel pleasure at others’ misfortunes. Previous research suggested that individuals feel such a malicious pleasure when the misfortune befalls social targets perceived as highly competent but lacking human warmth. Two experiments explored whether the two components of warmth (i.e., sociability and morality) have distinct roles in driving schadenfreude. Study 1 (N = 128) compared a competent but immoral individual to a competent but unsociable person and found that people felt more schadenfreude when a misfortune befell an individual lacking morality. Study 2 (N = 199) confirmed the primary role of morality in driving schadenfreude by manipulating not only morality and sociability, but also competence. Moreover, both experiments showed that social targets lacking moral qualities elicited higher levels of schadenfreude because their misfortunes were perceived as deserved. Overall, our findings suggest that morality has a primary role over other basic dimensions of person perception (i.e., sociability and competence) in driving schadenfreude.

This is a preview of subscription content, log in via an institution to check access.

Access this article

Price excludes VAT (USA)
Tax calculation will be finalised during checkout.

Instant access to the full article PDF.

Similar content being viewed by others

Notes

  1. A follow up study (N = 50) manipulated only moral information (high vs. low) and included a control condition (i.e., no information about the target person was provided unless the basic information provided in the previous studies: “An Italian guy who is 27 years-old”). It revealed that participants felt more schadenfreude in the immoral condition than in the moral condition and control condition, p = .001. By contrast, scores did not differ between the moral and control condition, p = .72. Together, these findings confirmed the key role of negative moral information in driving schadenfreude.

  2. The analysis also revealed an unexpected two-way interaction between sociability and competence, F(1, 191) = 6.51, p = .01, η 2p  = .03. Participants reported higher levels of deservingness when the target was depicted as highly competent and highly sociable than when the target was depicted as highly sociable but lacking competence. Despite this interaction, deservingness scores did not play any mediational role neither when competence, nor when sociability were taken into account as independent variables.

References

  • Abele, A. E., & Wojciszke, B. (2014). Communal and agentic content in social cognition: A dual perspective model. In J. M. Olson & M. P. Zanna (Eds.), Advances in experimental social psychology (pp. 195–255). San Diego, CA: Academic.

    Google Scholar 

  • Brambilla, M., & Leach, C. W. (2014). On the importance of being moral: The distinctive role of morality in social judgment. Social Cognition, 32, 397–408.

    Article  Google Scholar 

  • Brambilla, M., Rusconi, P., Sacchi, S., & Cherubini, P. (2011). Looking for honesty: The primary role of morality (vs. sociability and competence) in information gathering. European Journal of Social Psychology, 41, 135–143.

    Article  Google Scholar 

  • Brambilla, M., Sacchi, S., Rusconi, P., Cherubini, P., & Yzerbyt, V. Y. (2012). You want to give a good impression? Be honest! Moral traits dominate group impression formation. British Journal of Social Psychology, 51, 149–166.

    Article  PubMed  Google Scholar 

  • Brambilla, M., Sacchi, S., Pagliaro, S., & Ellemers, N. (2013). Morality and intergroup relations: Threats to safety and group image predict the desire to interact with outgroup and ingroup members. Journal of Experimental Social Psychology, 49, 811–821.

    Article  Google Scholar 

  • Brambilla, M., Sacchi, S., Menegatti, M., & Moscatelli, S. (2016). Honesty and dishonesty don’t move together: Trait content information influences behavioral synchrony. Journal of Nonverbal Behavior.

  • Brigham, N. L., Kelso, K. A., Jackson, M. A., & Smith, R. H. (1997). The roles of invidious comparisons and deservingness in sympathy and schadenfreude. Basic and Applied Social Psychology, 19, 363–380.

    Article  Google Scholar 

  • Cikara, M., & Fiske, S. T. (2012). Stereotypes and schadenfreude: Behavioral and physiological markers of pleasure at others’ misfortunes. Social Psychological and Personality Science, 3, 63–71.

    Article  Google Scholar 

  • Cikara, M., & Fiske, S. T. (2013). Their pain, our pleasure: Stereotype content and schadenfreude. Annals of the New York Academy of Sciences, 1299, 52–59.

    Article  PubMed  PubMed Central  Google Scholar 

  • Cohen, J. (1977). Statistical power analysis for the behavorial sciences (revised ed.). Englewood Cliffs, NJ: Erlbaum.

    Google Scholar 

  • Cottrell, C. A., Neuberg, S. L., & Li, N. P. (2007). What do people desire in others? A sociofunctional perspective on the importance of different valued characteristics. Journal of Personality and Social Psychology, 92, 208–231.

    Article  PubMed  Google Scholar 

  • Cuddy, A. J. C., Fiske, S. T., & Glick, P. (2008). Warmth and competence as universal dimensions of social perception: The stereotype content model and the BIAS map. In M. P. Zanna (Ed.), Advances in experimental social psychology (pp. 61–149). San Diego, CA: Academic Press.

    Google Scholar 

  • Faul, F., Erdfelder, E., Lang, A.-G., & Buchner, A. (2007). G*Power 3: A flexible statistical power analysis program for the social, behavioral, and biomedical sciences. Behavior Research Methods, 39, 175–191.

    Article  PubMed  Google Scholar 

  • Feather, N. T. (1989). Attitudes towards the high achiever: The fall of the tall poppy. Australian Journal of Psychology, 41, 239–267.

    Article  Google Scholar 

  • Feather, N. T. (1994). Human values and their relation to justice. Journal of Social Issues, 50, 129–151.

    Article  Google Scholar 

  • Feather, N. T. (1999). Values, achievement, and justice: Studies in the psychology of deservingness. New York, NY: Kluwer Academic/Plenum Press.

    Google Scholar 

  • Feather, N. T. (2006). Deservingness and emotions: Applying the structural model of deservingness to the analysis of affective reactions to outcomes. European Review of Social Psychology, 17, 38–73.

    Article  Google Scholar 

  • Feather, N. T., & Atchison, L. (1998). Reactions to an offence in relation to the status and perceived moral character of the offender. Australian Journal of Psychology, 50, 119–127.

    Article  Google Scholar 

  • Feather, N. T., & Deverson, N. H. (2000). Reactions to a motor-vehicle accident in relation to mitigating circumstances and the gender and moral worth of the driver. Journal of Applied Social Psychology, 30, 77–95.

    Article  Google Scholar 

  • Feather, N. T., & McKee, I. R. (2014). Deservingness, liking relations, schadenfreude, and other discrete emotions in the context of the outcomes of plagiarism. Australian Journal of Psychology, 66, 18–27.

    Article  Google Scholar 

  • Feather, N. T., & Sherman, R. (2002). Envy, resentment, schadenfreude, and sympathy: Reactions to deserved and undeserved achievement and subsequent failure. Personality and Social Psychology Bulletin, 28, 953–961.

    Article  Google Scholar 

  • Feather, N. T., Wenzel, M., & McKee, I. R. (2013). Integrating multiple perspectives on schadenfreude: The role of deservingness and emotions. Motivation and Emotion, 37, 574–585.

    Article  Google Scholar 

  • Fiske, S. T., Cuddy, A. J. C., & Glick, P. (2007). Universal dimensions of social cognition: Warmth and competence. Trends in Cognitive Sciences, 11, 77–83.

    Article  PubMed  Google Scholar 

  • Goodwin, G. P., Piazza, J., & Rozin, P. (2014). Moral character predominates in person perception and evaluation. Journal of Personality and Social Psychology, 106, 148–168.

    Article  PubMed  Google Scholar 

  • Hareli, S., & Weiner, B. (2002). Dislike and envy as antecedents of pleasure at another’s misfortune. Motivation and Emotion, 26, 257–277.

    Article  Google Scholar 

  • Hayes, A. F. (2013). An introduction to mediation, moderation, and conditional process analysis: A regression-based approach. New York, NY: Guilford Press.

    Google Scholar 

  • Heider, F. (1958). The psychology of interpersonal relations. New York, NY: Wiley.

    Book  Google Scholar 

  • Leach, C. W., Spears, R., Branscombe, N. R., & Doosje, B. (2003). Malicious pleasure: Schadenfreude at the suffering of another group. Journal of Personality and Social Psychology, 84, 932.

    Article  PubMed  Google Scholar 

  • Leach, C. W., Ellemers, N., & Barreto, M. (2007). Group virtue: The importance of morality (vs. competence and sociability) in the positive evaluation of in-groups. Journal of Personality and Social Psychology, 93, 234–249.

    Article  PubMed  Google Scholar 

  • Leach, C. W., Bilali, R., & Pagliaro, S. (2015). Groups and morality. In J. Simpson & J. Dovidio (Eds.), APA handbook of personality and social psychology (Vol. 2, pp. 123–149)., Interpersonal relationships and group processes Washington, DC: American Psychological Association.

    Google Scholar 

  • Lupfer, M. B., & Gingrich, B. E. (1999). When bad (good) things happen to good (bad) people: The impact of character appraisal and perceived controllability on judgments of deservingness. Social Justice Research, 12, 165–188.

    Article  Google Scholar 

  • Portman, J. (2000). When bad things happen to other people. New York, NY: Routledge.

    Google Scholar 

  • Powell, C. A., & Smith, R. H. (2013). Schadenfreude caused by the exposure of hypocrisy in others. Self and Identity, 12, 413–431.

    Article  Google Scholar 

  • Riva, P., Brambilla, M., & Vaes, J. (2016). Bad guys suffer less (social pain): Moral status influences judgments of others’ social suffering. British Journal of Social Psychology, 55, 88–108.

    Article  PubMed  Google Scholar 

  • Smith, R. H. (2013). The joy of pain: Schadenfreude and the dark side of human nature. Oxford: Oxford University Press.

    Google Scholar 

  • Smith, R. H., Turner, T. J., Garonzik, R., Leach, C. W., Urch-Druskat, V., & Weston, C. M. (1996). Envy and schadenfreude. Personality and Social Psychology Bulletin, 25, 158–168.

    Article  Google Scholar 

  • Smith, R. H., Eyre, H. L., Powell, C. A., & Kim, S. H. (2006). Relativistic origins of emotional reactions to events happening to others and to ourselves. British Journal of Social Psychology, 45, 357–371.

    Article  PubMed  Google Scholar 

  • Smith, R. H., Powell, C. A., Combs, D. J. Y., & Schurtz, D. R. (2009). Exploring the when and why of schadenfreude. Social and Personality Psychology Compass, 3(4), 530–546.

    Article  Google Scholar 

  • Takahashi, H., Kato, M., Matsuura, M., Mobbs, D., Suhara, T., & Okubo, Y. (2009). When your gain is my pain and your pain is my gain: Neural correlates of envy and schadenfreude. Science, 323(5916), 937–939.

    Article  PubMed  Google Scholar 

  • van de Ven, N., Hoogland, C. E., Smith, R. H., van Dijk, W. W., Breugelmans, S. M., & Zeelenberg, M. (2015). When envy leads to schadenfreude. Cognition and Emotion, 29, 1007–1025.

    Article  PubMed  Google Scholar 

  • van Dijk, W. W., & Ouwerkerk, J. W. (Eds.). (2014). Schadenfreude: Understanding pleasure at the misfortune of others. Cambridge: Cambridge University Press.

    Google Scholar 

  • Van Dijk, W. W., Ouwerkerk, J. W., Goslinga, S., & Nieweg, M. (2005). Deservingness and schadenfreude. Cognition and Emotion, 19, 933–939.

    Article  Google Scholar 

  • Van Dijk, W. W., Ouwerkerk, J. W., Goslinga, S., Nieweg, M., & Gallucci, M. (2006). When people fall from grace: Reconsidering the role of envy in schadenfreude. Emotion, 6, 156–160.

    Article  PubMed  Google Scholar 

  • van Dijk, W. W., Ouwerkerk, J. W., Wesseling, Y. M., & van Koningsbruggen, G. M. (2011a). Towards understanding pleasure at the misfortunes of others: The impact of self-evaluation threat on schadenfreude. Cognition and Emotion, 25, 360–368.

    Article  PubMed  Google Scholar 

  • Van Dijk, W. W., Van Koningsbruggen, G. M., Ouwerkerk, J. W., & Wesseling, Y. M. (2011b). Self-Esteem, self-affirmation, and schadenfreude. Emotion, 11, 1145–1149.

    Article  Google Scholar 

  • Wojciszke, B. (2005). Morality and competence in person- and self-perception. European Review of Social Psychology, 16, 155–188.

    Article  Google Scholar 

Download references

Author information

Authors and Affiliations

Authors

Corresponding author

Correspondence to Marco Brambilla.

Ethics declarations

Conflict of interest

The authors declare that they have no conflict of interest.

Ethical approval

The studies reported in this paper have been approved by the Ethics Committee at the University of Milano-Bicocca, and informed consent was obtained from all participants. All procedures were in accordance with the ethical standards of the institutional and national research committee and with the 1964 Helsinki declaration and its later amendments or comparable ethical standards.

Rights and permissions

Reprints and permissions

About this article

Check for updates. Verify currency and authenticity via CrossMark

Cite this article

Brambilla, M., Riva, P. Predicting pleasure at others’ misfortune: Morality trumps sociability and competence in driving deservingness and schadenfreude. Motiv Emot 41, 243–253 (2017). https://doi.org/10.1007/s11031-016-9594-2

Download citation

  • Published:

  • Issue Date:

  • DOI: https://doi.org/10.1007/s11031-016-9594-2

Keywords

Navigation