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Testing the Mediating Effect of the Quality of College Life in the Student Satisfaction and Student Loyalty Relationship

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Abstract

This study tests the mediating effect of the quality of college life (QCL) in the student satisfaction and student loyalty relationship. QCL refers to the degree of need satisfaction and the experiences that create a positive affect throughout college life. The QCL of students is conceptualized as a higher order construct that is composed of need satisfaction and affect balance. It has been hypothesized that student satisfaction with university services has a significant impact on QCL, which in turn positively influences student loyalty. The results from the survey of 228 college students largely supported the model. Both the managerial and policy implications of this study are discussed.

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Notes

  1. Sobel test: \(t = {{a*b} \mathord{\left/ {\vphantom {{a*b} {SQRT}}} \right. \kern-\nulldelimiterspace} {SQRT}}\left( {b^2 *s_a^2 + a^2 *s_b^2 } \right)\): a = raw (unstandardized) regression coefficient for the association between IV and mediator: s a = standard error of a: b = raw coefficient for the association between the mediator and the DV (when the IV is also a predictor of the DV): s b = standard error of b.

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  1. Department of Marketing, Yonsei University, Seoul, South Korea

    Grace B. Yu & Ji-Hyun Kim

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  1. Grace B. Yu
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  2. Ji-Hyun Kim
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Correspondence to Grace B. Yu.

Appendix

Appendix

Measures Used in This Study

Table 11 Need types and corresponding QCL need satisfaction indicator
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Table 12 Types of satisfaction
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Yu, G.B., Kim, JH. Testing the Mediating Effect of the Quality of College Life in the Student Satisfaction and Student Loyalty Relationship. Applied Research Quality Life 3, 1–21 (2008). https://doi.org/10.1007/s11482-008-9044-8

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