Abstract
Owing to the rapid changing customer needs and much shorter product life cycle than ever before, employing more efficient and flexible approaches for product concept development has become an imperative for a successful product. In this work, a customer requirements elicitation and management system (CREAMS) is proposed to effectively support product conceptualization decisions by integrating various multidisciplinary requirements and concerns. A CREAMS prototype that comprises two-modules has been proposed for the purpose of eliciting and managing customer requirements for developing product concepts. During the process of customer requirements elicitation, the web-based survey is conducted to obtain customer information. The intelligent agent (IA), which comprises a pattern recognition engine and a query engine, is employed for further customer requirements evaluation and management. The system has been illustrated using a case study on the design of golf wood club head.
This is a preview of subscription content, log in via an institution to check access.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Preview
Unable to display preview. Download preview PDF.
References
Anton J, Monger JE, Feinberg, RA, Ruyter KD (1995) Customer Relationship Management: Making Hard Decisions with Soft Numbers, Prentice Hall, Upper Saddle River.
Barton JA, Love DM (2000) Design decision chains as a basis for design analysis, Journal of Engineering Design, 11(3): 283-297
Bergeron B (2001) The Eternal E-Customer: How Emotionally Intelligent Interface Can Create Long-Lasting Customer Relationship, McGraw-Hill, New York.
Chen CH, Khoo LP, Yan W (2002) A strategy for acquiring customer requirement patterns using laddering technique and ART2 neural network, Advanced Engineering Informatics, 16: 229-24.
Chen, CH, Khoo LP, Yan W (2005) PDCS – a product definition and customisation system for product concept development. Expert Systems with Applications, 28(3): 591-602
Crönroos C (2000), Service Management and Marketing: A Customer Relationship Management Approach, John Wiley & Sons, New York.
Day DG (1993) Quality Function Deployment – Linking a Company and its Customers, ASQC Press, New York.
Fulcher AJ, Hills P (1996) Towards a strategic framework for design research, Journal of Engineering Design, 7(2): 189-193
Fung RYK, Popplewell K, Xie J (1998) An intelligent hybrid system for customer requirements analysis and product attribute targets determination, International Journal of Production Research, 36(1): 13-34
Grossnickle J, Raskin O (2001) Handbook of Online Marketing Research, McGraw-Hill, New York.
Harding JA, Popplewell K, Fung RYK, Omar AR (2001) An intelligent information framework relating customer requirements and product characteristics, Computers in Industry, 44: 51-65
Kotabe M, Helsen K (2001) Global Marketing Management, John Wiley & Sons, New York.
Kotler P (1991) Marketing Management: Analysis, Planning Implementation and Control, Prentice-Hall, Upper Saddle River.
Robert M, Racine B (2001) E-Strategy: Pure & Simple – Connect Your Internet Strategy to Your Business Strategy, McGraw-Hill, New York.
Seliger G (2001) Product innovation – Industrial approach, Annals of the CIRP, 50(2): 425-443
Thompson H (2000) The Customer-Centered Enterprise: How IBM and Other World-Class Companies Achieve Extraordinary Results by Putting Customer First, McGraw-Hill, New York.
Yan W, Chen CH, Khoo, LP (2001) A radial basis function neural network multicultural factors evaluation engine for product concept development, Expert Systems, 18(5): 219-232
Author information
Authors and Affiliations
Corresponding author
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2013 Springer-Verlag London
About this paper
Cite this paper
Chang, W., Yan, W., Chen, CH. (2013). Customer Requirements Elicitation and Management for Product Conceptualization. In: Stjepandić, J., Rock, G., Bil, C. (eds) Concurrent Engineering Approaches for Sustainable Product Development in a Multi-Disciplinary Environment. Springer, London. https://doi.org/10.1007/978-1-4471-4426-7_81
Download citation
DOI: https://doi.org/10.1007/978-1-4471-4426-7_81
Published:
Publisher Name: Springer, London
Print ISBN: 978-1-4471-4425-0
Online ISBN: 978-1-4471-4426-7
eBook Packages: EngineeringEngineering (R0)