Skip to main content
SpringerLink
Log in

The Psychology of Financial Consumer Behavior

  • Book
  • © 2019

Overview

Authors:
  1. Dominika Maison

    1. Faculty of Psychology, University of Warsaw, Warsaw, Poland

    View author publications

    You can also search for this author in PubMed   Google Scholar

  • Combines theory and real-world applications for studying consumer behavior
  • Authored by a scientific researcher with years of practical experience in the finance industry
  • Analyzes consumer behavior using a variety of methodologies including surveys and qualitative research

Part of the book series: International Series on Consumer Science (ISCS)

This is a preview of subscription content, log in via an institution to check access.

Access this book

Log in via an institution
eBook USD 129.00
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Hardcover Book USD 169.99
Price excludes VAT (USA)
  • Durable hardcover edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Other ways to access

Licence this eBook for your library

Institutional subscriptions

Table of contents (6 chapters)

  1. Front Matter

    Pages i-xiii
    Download chapter PDF

  2. The Psychological Perspective in Financial Behaviour

    • Dominika Maison
    Pages 1-49

  3. Richness: How Much Money Do We Have and How Do We Think About It?

    • Dominika Maison
    Pages 51-72

  4. Spending Money: Pleasure or Pain? Why Some People Spend Money Easily While Others Have a Problem with It?

    • Dominika Maison
    Pages 73-103

  5. Saving and Investing

    • Dominika Maison
    Pages 105-141

  6. Loan: Needed or Wanted?

    • Dominika Maison
    Pages 143-183

  7. Banking, Unbanking, and New Banking

    • Dominika Maison
    Pages 185-208

  8. Back Matter

    Pages 209-236
    Download chapter PDF
Back to top

Keywords

About this book

This book stresses the psychological perspective in explaining financial behavior. Traditionally, financial behaviors such as saving, spending, and investing have been explained using demographic and economic factors such as income and product pricing. The consequence of this way of thinking is that financial institutions view their clients mostly from the perspective of their income. By taking a psychological approach, this book stresses the perspective of consumers confronted with a quickly changing financial world: the changing of financial offers and products (savings, investments, loans), the changing of payment methods (from cash to cheques, cards and mobile payments), the accessibility and temptation of goods, and the changing of insurance and pension systems.


The Psychology of Financial Consumer Behavior provides insight into the thought processes of consumers in a variety of financial topics. Coverage includes perceptions of wealth, the pleasure or pain of spending, cashless transactions, saving and investing, loans, planning for the future, taxes, and financial education. The book holds appeal for researchers, professionals, and students in economics, psychology, economic psychology, marketing and consumer science, or anyone interested in financial behaviors.

Authors and Affiliations

  • Faculty of Psychology, University of Warsaw, Warsaw, Poland

    Dominika Maison

About the author

Dominika Maison is a Professor working at the Faculty of Psychology at the University of Warsaw and owner of the marketing research company Maison & Partners specialised in research for financial sector. Her main scientific research is connected to psychological processes underlying financial behaviour, unconscious consumer processes, methodology of marketing research, especially qualitative methodology, cause-related marketing, and pro-social behavior. 


Bibliographic Information

Publish with us

Policies and ethics

Back to top

Search

Navigation