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2020 | OriginalPaper | Buchkapitel

1. What Is Crowdsourcing for Innovation?

verfasst von : Ann Majchrzak, Arvind Malhotra

Erschienen in: Unleashing the Crowd

Verlag: Springer International Publishing

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Abstract

This book is about how crowds can help to innovatively solve wicked problems: problems that are vexing to companies as well as problems that have an existential impact on societies. In this chapter, we first explain what we mean by a wicked problem and what we mean by a crowd, then discuss what is meant by crowdsourcing for innovation. Then we discuss the traditional model of crowdsourcing: the Idea-Sharing process. We discuss the basic theoretical assumptions of this process and how it historically evolved. We describe the evidence for and against this process indicating why we believe this process is “mindcuffing” the crowds from offering innovative solutions to wicked problems. We introduce our competing process—collective production—which serves as the basis for the remainder of the book.

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Nächstes Kapitel Our Research on Comparing Idea-Sharing Versus Unmindcuffing the Crowd

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The following are papers describing online user communities: basketball community in Franke, N. & Shah, S. (2003). How communities support innovative activities: an exploration of assistance and sharing among end users. Research Policy 32, 157–178 and Fuller, J., Jawecki, G., & Muhlbacher, H. 2007. Innovation creation by online basketball communities. Journal of Business Research. 60, pp. 60–71; Dell’s Idea Storm in Di Gangi, P. M., Wasko, M. M., & Hooker, R. E. (2010). Getting customers’ ideas to work for you: learning from dell how to succeed with online user innovation communities. MIS Quarterly Executive, 9(4); LEGO’s communities in El Sawy, O. A., Kræmmergaard, P., Amsinck, H., & Vinther, A. L. (2016). How LEGO Built the Foundations and Enterprise Capabilities for Digital Leadership. MIS Quarterly Executive, 15(2); and a variety of lead user innovation communities in both Von Hippel, E. (2005) Democratizing Innovation. MIT Press and Von Hippel, E. (2016) Free Innovation, MIT Press.

Dahlander, L., Piezunka, H., & Jeppesen, L. 2018. How organizations manage crowds: Define, broadcast, attract and select. In J. Sydow and H. Berends (eds.) Managing Inter-organizational collaborations—Process View. Part of a series: Research in the Sociology of Organizations. They review the crowdsourcing literature and confirms that Idea searching is the current dominant form of crowdsourcing for innovation.

Lakhani, K. R., Lifshitz-Assaf, H., & Tushman, M. (2013). Open innovation and organizational boundaries: task decomposition, knowledge distribution and the locus of innovation. Handbook of Economic Organization: Integrating Economic and Organizational Theory, 355–382; Jeppesen, L. B & Lakhani, E. R. 2010. Marginality and problem-solving effectiveness in broadcast search. Organization Science, 21(5), 1016–1033; Nickerson, J A., T. R. Zenger. 2004. A knowledge-based theory of the firm: The problem solving perspective. Organ. Sci. 15(6), 617–632.

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Chesbrough (2003, 2006, 2011).

Laursen and Salter (2006).

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Lifshitz-Assaf, H. (2018). Dismantling knowledge boundaries at NASA: The critical role of professional identity in open innovation. Administrative science quarterly, 63(4), 746–782.

Suriowiecki, Wisdom of the Crowds. 2004.

“We conducted this competition to find new ways to improve the recommendations we provide to our members, which is a key part of our business. However, we had to come up with a proxy question that was easier to evaluate and quantify: the root mean squared error (RMSE) of the predicted rating.” https://medium.com/netflix-techblog/netflix-recommendations-beyond-the-5-stars-part-1-55838468f429.

https://www.xprize.org/prizes/ansari; https://www.xprize.org/about/people/the-ansari-family; https://science.howstuffworks.com/x-prize1.htm.

Dahlander et al. (2018); Henkel, J., Schöberl, S., & Alexy, O. (2014). The emergence of openness: How and why firms adopt selective revealing in open innovation. Research Policy, 43(5), 879–890.

Afuah and Tucci (2012).

Lopez-Vega, H., Tell, F., & Vanhaverbeke, W. (2016). Where and how to search? Search paths in open innovation. Research Policy, 45(1), 125–136.

Riedl, C., & Seidel, V. P. (2018). Learning from mixed signals in online innovation communities. Organization Science, 29(6), 1010–1032.

Quote from P919 in Mo, J., Sarkar, S., & Meno Mo, J., Sarkar, S., & Menon, S. (2018). Know when to run: recommendations in crowdsourcing contests. MIS Quarterly Vol. 42 No. 3, pp. 919–944.

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Titel: What Is Crowdsourcing for Innovation?
verfasst von: Ann Majchrzak
Arvind Malhotra
Verlag: Springer International Publishing
Buch: Unleashing the Crowd
Print ISBN: 978-3-030-25556-5

Electronic ISBN: 978-3-030-25557-2

Copyright-Jahr: 2020
DOI: https://doi.org/10.1007/978-3-030-25557-2_1

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