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Erschienen in:
2014 | OriginalPaper | Buchkapitel
Design-Neuroscience: Interactions between the Creative and Cognitive Processes of the Brain and Design
verfasst von : Rachel Zuanon
Erschienen in: Human-Computer Interaction. Theories, Methods, and Tools
Verlag: Springer International Publishing
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This paper discusses the rapprochement between Design and Neuroscience at the approach to the interaction between the creative and cognitive processes of the brain and design. Presents the importance of mental images in mediating these processes. Articulates the parallels between instances of design: imaging, presenting and testing and brain: interpreter, actor and comparator. Proposes the relationship between the spiral development of the brain and of the design as an interactive action beyond the iterative condition, able to support innovative and open perspectives for projective methodologies in design.