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2015 | OriginalPaper | Buchkapitel

Inside the User’s Mind – Perception of Risks and Benefits of Unknown Technologies, Exemplified by Geothermal Energy

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Abstract

In the context of large scale projects public acceptance is indispensable for a sustainable roll out and broad implementation of technology. Especially when those projects deal with the implementation of relatively unknown technologies like geothermal energy. To find out what communication need the general public has, knowledge about the underlying cognitive attitudes toward the technology as well as the mental representation is important. In this context especially uncertainties about the consequences and risks are of importance. In this study we get a deeper understanding of the mental representation of geothermal energy by uncovering acceptance-relevant cognitions which were assessed by interviews with open answer format. Results show, that especially the communication about risks and possible disadvantages should be integrated in an adequate information strategy.

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Metadaten
Titel
Inside the User’s Mind – Perception of Risks and Benefits of Unknown Technologies, Exemplified by Geothermal Energy
verfasst von
Johanna Kluge
Sylvia Kowalewski
Martina Ziefle
Copyright-Jahr
2015
DOI
https://doi.org/10.1007/978-3-319-21073-5_33

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