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Erschienen in:
2016 | OriginalPaper | Buchkapitel
Design Thinking for Revolutionizing Your Business Models
verfasst von : Amir Bonakdar, Oliver Gassmann
Erschienen in: Design Thinking for Innovation
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Abstract
In the age of globalization and intensified competition, there is a need to develop not only new products and processes, but to rethink today’s business models. How can firms re-invent their industry to create and capture value successfully? How can firms overcome the dominant industry logic and develop successful and sustainable business models? In our previous research, we found that 90 % of all business model innovations within the last 50 years were based on 55 core patterns. The resulting Business Model Navigator is a systematic methodology comprising four phases of business model innovation: initiation, ideation, integration and implementation. The whole process makes strong use of Design Thinking elements and has been continuously improved by St.Gallen’s innovation team, Stanford University’s Center for Design Research and several business model innovators in leading corporations within the last 5 years.