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Erschienen in:
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2018 | Supplement | Buchkapitel

Augmented Reality and Virtual Reality in Physical and Online Retailing: A Review, Synthesis and Research Agenda

verfasst von : Francesca Bonetti, Gary Warnaby, Lee Quinn

Erschienen in: Augmented Reality and Virtual Reality

Verlag: Springer International Publishing

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Abstract

Augmented reality (AR) and virtual reality (VR) have emerged as rapidly developing technologies used in both physical and online retailing to enhance the selling environment and shopping experience. However, academic research on, and practical applications of, AR and VR in retail are still fragmented, and this state of affairs is arguably attributable to the interdisciplinary origins of the topic. Undertaking a comparative chronological analysis of AR and VR research and applications in a retail context, this paper synthesises current debates to provide an up-to-date perspective—incorporating issues relating to motives, applications and implementation of AR and VR by retailers, as well as consumer acceptance—and to frame the basis for a future research agenda.

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Vorheriges Kapitel The Impact of Augmented Reality (AR) Technology on Tourist Satisfaction
Nächstes Kapitel Technological Innovations Transforming the Consumer Retail Experience: A Review of Literature
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Metadaten
Titel
Augmented Reality and Virtual Reality in Physical and Online Retailing: A Review, Synthesis and Research Agenda
verfasst von
Francesca Bonetti
Gary Warnaby
Lee Quinn
Copyright-Jahr
2018
Buch
Augmented Reality and Virtual Reality

Print ISBN: 978-3-319-64026-6

Electronic ISBN: 978-3-319-64027-3

Copyright-Jahr: 2018

DOI
https://doi.org/10.1007/978-3-319-64027-3_9