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Dynamische Erklärungen des Nachfragerverhaltens aus Carryover-Effekt und Responsefunktion

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Konsumentenverhalten und Information

Part of the book series: Schriftenreihe Markt und Marketing ((SCHMM))

Zusammenfassung

Seit Paldas berühmt gewordener Lydia-Pinkham-Studie (Palda 1964) sind zahlreiche Arbeiten erschienen, in denen dynamische Absatzbeziehungen mit Hilfe ökonometrischer Methoden untersucht werden. Fast ausnahmslos stützen diese Untersuchungen die These, daß die von einem Produkt in der Vergangenheit errungene Marktstellung dessen zukünftige Absatzentwicklung signifikant beeinflußt. Zeitliche Wirkungsbeziehungen dieser Art werden in der Literatur mit einer Vielfalt von Begriffen belegt, unter denen uns die Bezeichnung „Carryover-Effekt“ (Kotler 1971; Parsons-Schultz 1976) am ehesten dem Phänomen angemessen und einer Übertragung ins Deutsche zugänglich erscheint.

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Authors
  1. Hermann Simon
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Editor information

Editors and Affiliations

  1. Universität Münster, Deutschland

    Heribert Meffert (Lehrstuhl für Betriebswirtschaftslehre, Direktor des Instituts für Marketing) (Lehrstuhl für Betriebswirtschaftslehre, Direktor des Instituts für Marketing)

  2. Universität Siegen - Gesamthochschule, Deutschland

    Hartwig Steffenhagen (Lehrstuhl für Betriebswirtschaftslehre IV) (Lehrstuhl für Betriebswirtschaftslehre IV)

  3. Universität Bayreuth, Deutschland

    Hermann Freter (Lehrstuhl für Betriebswirtschaftslehre III (Marketing) (Lehrstuhl für Betriebswirtschaftslehre III (Marketing)

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© 1979 Betriebswirtschaftlicher Verlag Dr. Th. Gabler KG, Wiesbaden

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Simon, H. (1979). Dynamische Erklärungen des Nachfragerverhaltens aus Carryover-Effekt und Responsefunktion. In: Meffert, H., Steffenhagen, H., Freter, H. (eds) Konsumentenverhalten und Information. Schriftenreihe Markt und Marketing. Gabler Verlag. https://doi.org/10.1007/978-3-322-85815-3_18

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  • DOI: https://doi.org/10.1007/978-3-322-85815-3_18

  • Publisher Name: Gabler Verlag

  • Print ISBN: 978-3-409-36721-9

  • Online ISBN: 978-3-322-85815-3

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