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Erschienen in:
2003 | OriginalPaper | Buchkapitel
The “Country-of-origin Effect” in Multinational Corporations: Sources, Mechanisms and Moderating Conditions
verfasst von : Dr. Niels G. Noorderhaven, Dr. Anne-Wil Harzing
Erschienen in: Management and International Review
Verlag: Gabler Verlag
Enthalten in: Professional Book Archive
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This conceptual paper examines the role of country-of-origin effects in MNCs. It deals with definitional problems and discusses both the sources of the country-of-origin effect, and the mechanisms through which it manifests itself.The strength of the country-of-origin effect is hypothesized to be moderated by factors related to both the home country and the MNC.