Abstract
Introductions to empirical social research and the leading journals of public opinion and marketing research widely discuss the importance of interviewers’ abilities in face-to-face situations, but there are only a few studies addressing the problem of faked interviews. According to the American Association of Public Opinion Research (AAPOR, 2003, p. 7), 5–15 % of the interview partners should be re-contacted or monitored by the institutes to guarantee the quality of the survey data. Considering the small number of publications where the “cheating problem” is discussed, and being aware of the control mechanism recommended by AAPOR (2003) and other national institutes on public opinion research, one may come to the conclusion that interview falsification is not an important problem in empirical research.
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Blasius, J., Friedrichs, J. (2012). Faked Interviews. In: Salzborn, S., Davidov, E., Reinecke, J. (eds) Methods, Theories, and Empirical Applications in the Social Sciences. VS Verlag für Sozialwissenschaften. https://doi.org/10.1007/978-3-531-18898-0_7
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DOI: https://doi.org/10.1007/978-3-531-18898-0_7
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