Abstract
In most European countries, communication management is a flourishing industry, sometimes with a history of at least a century, and all over Europe young people like to become educated in the field. Until recently, little had been known about crucial aspects of communication management in Europe and so far there is still hardly any debate and knowledge exchange on these aspects. The research projects we have conducted so far show that what is internationally known as public relations but in Europe more and more as communication management, is a multi-dimensional concept. These different dimensions show that communication management is not just a professional function of managers and technicians, but also or preferably a view on how to manage an organization. In this chapter we will elaborate what typifies European communication management in practice, education and research and we will propose to view it as “Reflective Communication Management” as a unifying concept to develop practice, education and research within the European cultures.
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van Ruler, B., Verčič, D. (2008). Communication Management in Europe — Challenges and Opportunities. In: Zerfass, A., van Ruler, B., Sriramesh, K. (eds) Public Relations Research. VS Verlag für Sozialwissenschaften. https://doi.org/10.1007/978-3-531-90918-9_21
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