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Erschienen in:
2004 | OriginalPaper | Buchkapitel
Collaborative Customer Relationship Management (CCRM)
verfasst von : Alexander H. Kracklauer, D. Quinn Mills, Dirk Seifert
Erschienen in: Collaborative Customer Relationship Management
Verlag: Springer Berlin Heidelberg
Enthalten in: Professional Book Archive
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Since the early nineties, the concept of Efficient Consumer Response (ECR) via vertical collaboration has raised the potential level of collaboration among manufacturers and retailers to new heights. ECR consists of two areas of cooperation: logistics and marketing. ECR implementation in the consumer goods market to date has been primarily in logistics because potential cost reductions are more easily obtainable there.