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Erschienen in:
2008 | OriginalPaper | Buchkapitel
Service Innovation and Business Models
verfasst von : H. Bouwman, E. Fielt
Erschienen in: Mobile Service Innovation and Business Models
Verlag: Springer Berlin Heidelberg
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Western economies are highly dependent on service innovation for their growth and employment. An important driver for economic growth is, therefore, the development of new, innovative services like electronic services, mobile end-user services, new financial or personalized services. Service innovation joins four trends that currently shape the western economies: the growing importance of services, the need for innovation, changes in consumer and business markets, and the advancements in information and communication technology (ICT).